At Pixability, we’re driven to supplying advertisers with the most advanced video advertising platform on the planet — and our latest patent award reflects that commitment. To help advertisers understand, isolate, and engage audiences based on what’s driving impact, Pixability has developed machine learning technology that precisely identifies distribution opportunities for advertiser campaigns. This mostRead more “Upping the Ante for Targeting in 2019: Pixability’s Latest Patent”
Tag Archives: connected tv
Here’s How Viewers Are Turning To Halloween Content
As the leaves change their color, and the nights grow longer, it’s clear that Halloween season is upon us. And consumers are getting ready for the big night by turning to the world’s second largest search engine: YouTube. The video streaming domain has become the place for consumers to research creepy costumes, macabre makeup, andRead more “Here’s How Viewers Are Turning To Halloween Content”
Are Social Video Platforms Moving Toward Feature Parity? Here’s the Updates that Marketers Need To Know
The dizzying pace of change in the social video landscape can seem overwhelming — but marketers who stay ahead of the updates will be able to stay ahead of their competition. So here’s your rundown on the latest updates from the major social video players: YouTube Doubling down on its commitment to being at theRead more “Are Social Video Platforms Moving Toward Feature Parity? Here’s the Updates that Marketers Need To Know”
Your Complete Guide to the OTT Video Ecosystem
We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
