Over the past few years, YouTube has aggressively rolled out new updates and features to ensure advertiser safety. They have expanded their machine learning and human review process, launched three inventory modes to suit advertiser’s safety goals, and raised the bar for monetizing channels. As a result, the Global Alliance for Responsible Marketing’s (GARM) AggregatedRead more “[INFOGRAPHIC] 5 Ways YouTube Content Can Be Safe, But Not Suitable For Your Advertising Strategy”
Tag Archives: GARM
Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube
Last week, we held a webinar with Adweek that took a look at how marketers can develop smarter YouTube strategies to balance brand safety, suitability, and performance. Pixability’s Chief Product Officer Jackie Paulino led the discussion, joined by our friends and brand safety experts Rob Rakowitz, Initiative Lead at GARM and John Montgomery, EVP ofRead more “Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube”
Using The New GARM Framework To Evolve Strategies on Brand Suitability, Safety, and Performance
The conversation around brand safety and suitability is evolving. Just three years ago, agency strategies were all about defense — keeping client ads away from harmful content. Today, we’re seeing the conversation move beyond safety and toward a deeper understanding of how suitable an environment is for a specific advertiser. When we talk with agencies,Read more “Using The New GARM Framework To Evolve Strategies on Brand Suitability, Safety, and Performance”
