Summary: VTuber audiences are highly participatory and loyal, but also insular, context-specific, and sensitive to authenticity. First Things First: What Is a VTuber? A VTuber – short for Virtual YouTuber – is a digital content creator who appears on screen as a computer-generated avatar instead of showing their real face. Behind the scenes, a realRead more “VTubers, Explained: What a VTuber Is, and What They Mean for YouTube Advertisers”
Tag Archives: video advertising
Interacting with YouTube Ads on TV Screens
YouTube Ads on TV Screens: How Viewers Interact — and How Advertisers Measure It YouTube on TV screens is growing fast. As living-room viewership explodes, advertisers are asking an important question: How do viewers actually interact with YouTube ads on TV — and how does that engagement get measured? Pixability created this guide to breakRead more “Interacting with YouTube Ads on TV Screens”
What Is a “Good” VCR on YouTube? A Guide for Advertisers
When running ads on YouTube, one important metric advertisers look at is how many people watch their video all the way through – also known as VCR, or Video Completion Rate (VCR). By understanding what constitutes a ‘good’ VCR on YouTube, why it matters, and ways to improve it, advertisers can more effectively make everyRead more “What Is a “Good” VCR on YouTube? A Guide for Advertisers”
Indigenous Creators on YouTube: Art, Identity, and Modern Life
YouTube has become an important place for indigenous voices to teach, create, laugh, heal, and lead. These channels are not just “representation.” Creators are living archives of language, art, humor, and community building that reach far beyond tribal lines. For brands and advertisers, that matters because culture travels through creators, and creators shape how audiencesRead more “Indigenous Creators on YouTube: Art, Identity, and Modern Life”
Is YouTube the Future of Late Night TV?
Shifting TV Viewership Patterns In an era where audiences are increasingly cutting the cord and streaming content on demand at their leisure, the once-dominant format of live, full-episode late-night talk shows is undergoing a fundamental transformation. With the breaking news of The Late Show with Stephen Colbert cancellation, we see first-hand how traditional broadcast TVRead more “Is YouTube the Future of Late Night TV?”
YouTube Wins Top Destination for AI Chatbot Referrals
As AI becomes more embedded in the digital discovery journey, new data reveals a striking shift in where web traffic is going. According to May 2025 data from Similarweb, YouTube is now the top destination for referrals from AI chatbot prompts, drawing over 379 million referral visits. This is more than 3x the amount receivedRead more “YouTube Wins Top Destination for AI Chatbot Referrals”
Cedara x Pixability Discuss: New Media Sustainability Standards
Pixability met with Cedara’s COO, Eric Shih, to talk through a highly exciting and important update to AdNetZero’s Global Media Sustainability Framework (GMSF) – the introduction of GMSF version 1.2. Zoe Zimman: Thanks so much for joining us today, Eric! To start us off, can you walk us through what exactly the GMSF is, andRead more “Cedara x Pixability Discuss: New Media Sustainability Standards”
YouTube’s Reach is Unmatched, Regardless of Age
In a fragmented media landscape where consumer attention is harder to capture than ever, YouTube stands out as the digital platform with the #1 highest reach in the US today. According to eMarketer’s US Time Spent with Media 2025 report, YouTube doesn’t just reach a wide audience, it reaches everyone at every age better thanRead more “YouTube’s Reach is Unmatched, Regardless of Age”
Back-To-School Advertising 101: YouTube Best Practices
With summer in full-swing, retailers and advertisers alike gear up for one of the busiest shopping seasons each year: Back-to-school. While YouTube has become a primary platform for back-to-school advertising, there are some key best practices advertisers should employ in order to reach the right YouTube audience in the most optimal way: Utilizing Reach toRead more “Back-To-School Advertising 101: YouTube Best Practices”
What’s Changing with Shorts Organic Views?
Effective March 31, 2025: 🥳 Why is Pixability excited about this change? Pixability is excited about YouTube’s change to Shorts views because it aligns with the fast-scrolling, attention-driven nature of short-form content, making it easier to compare organic performance across platforms like TikTok and Instagram. The new view definition—counting as soon as a video startsRead more “What’s Changing with Shorts Organic Views?”
