Last month saw the introduction of YouTube Red, a $9.99 monthly subscription service that allows users to watch videos offline, play videos in the background, access exclusive content from YouTube’s most prolific creators, and – perhaps most importantly – watch videos without interruptions from advertisements. YouTube Red’s concept of premium content that’s only available to payingRead more “Will the industry see red over YouTube’s latest offering?”
Tag Archives: YouTube
Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both
The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. ‘ The coupling of YouTube’s intent-driven user behavior with Facebook’s “Super Bowl-sized” daily reach presents the largest threat to TV to-date. The online video narrative has been fueled by the pitting of YouTube and FacebookRead more “Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both”
Five Reasons Why YouTube Is Restricting Access to its Ad Inventory
Google announced last week that YouTube ads won’t be available for buying on Google’s own DoubleClick Ad Exchange (AdX) anymore. This means that many demand side platforms (DSPs) will effectively be prevented from buying YouTube ads. Google will now require ad buyers to use its own buying platforms, DoubleClick Bid Manager and Adwords for Video.Read more “Five Reasons Why YouTube Is Restricting Access to its Ad Inventory”
Top 100 Global Brands on YouTube – 2015 Update
In Pixability’s latest analysis of the YouTube behavior of the Top 100 Brands (as defined by Interbrand’s 2014 Best Global Brands Report), we found that viewership is growing and engagement is up. It’s a sign that brands’ YouTube strategies have matured. YouTube deepens a customer’s knowledge of a brand and strengthens the brand relationship inRead more “Top 100 Global Brands on YouTube – 2015 Update”
Beauty on YouTube 2015: Brands are stepping up their YouTube game
Last year, Pixability published Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands. The findings contained in Pixability’s 2014 Beauty on YouTube study became a call to action for many of the world’s leading beauty brands, who were surprised to discover that independent beauty content creators onRead more “Beauty on YouTube 2015: Brands are stepping up their YouTube game”
BRRR-itos and Marvel razors: YouTube Brand Videos of the Week
Ben & Jerry’s introduces its latest ice cream sandwich, Dove continues to tell women how beautiful they are, and Marvel furthers its brand domination — all in this week’s YouTube Brand Videos of the Week by Pixability. 1. Ben & Jerry’s: Introducing The BRRR-ito! Why it works: Ben & Jerry’s spoofed Apple’s classic 1984 ad to introduce a new ice creamRead more “BRRR-itos and Marvel razors: YouTube Brand Videos of the Week”
NCAA March Madness 2015 Extends Past The Court Onto YouTube
NCAA March Madness is here, and this year the fervor surrounding the months-long tournament has expanded beyond traditional TV coverage to YouTube. We used our v3 software to analyze audience views and engagement around March Madness this year on YouTube. So far, video content around the college basketball tournament series has attracted over 22 million views.Read more “NCAA March Madness 2015 Extends Past The Court Onto YouTube”
Bionic Arms and Hearing Hands: YouTube Brand Videos of The Week
Apple takes their next step towards world domination, Robert Downey Jr. continues to be awesome, Durex has a bedroom tip for the tech-savvy, and Samsung pulls off a beautiful stunt (too bad they didn’t actively promote it) – all in Pixability’s latest and greatest YouTube Brand Videos of the Week. 1. The Collective Project: RobertRead more “Bionic Arms and Hearing Hands: YouTube Brand Videos of The Week”
International Women’s Day @Google Boston
International Women’s Day is celebrated annually around the world on March 8th. To commemorate IWD 2015, Google’s Boston Office hosted a panel featuring accomplished Boston women to highlight the successes of women worldwide. The panel, moderated by Google’s Financial Services Head of Industry Heather Liddell, included: Bettina Hein, Founder and CEO of Pixability Sarah Fay,Read more “International Women’s Day @Google Boston”
Super Bowl 2015 YouTube Brand Winners and Losers
Not everyone who watches the big game on Super Bowl Sunday does so for the football. This year, Super Bowl ads published on YouTube accumulated a total of 133 million views. Ad teasers published by brands in the lead up to the game totaled another 51 million views on YouTube. With dozens of brands competingRead more “Super Bowl 2015 YouTube Brand Winners and Losers”