Audience targeting is essential for every advertiser — if the message isn’t reaching the right set of consumers, the campaign cannot make the desired impact. But sophisticated audience targeting is complex, time consuming, and difficult to scale. The vast array of targets available on and across platforms makes linking them together difficult for the humanRead more “A New Standard for Audience Targeting”
Tag Archives: YouTube
High Score: YouTube Gaming Space Draws Massive Views
In anticipation of E3, we used our technology to analyze the gaming space on YouTube to discover what gets gamers excited. This passionate community is among the most engaged online, and consumes a wide variety of video content on YouTube, from trailers and game reviews, to Let’s Play and machinima videos. Pixability’s analysis coincides withRead more “High Score: YouTube Gaming Space Draws Massive Views”
Online Video Reels in Viewers, and Ad Dollars
US teens and young adults are overwhelmingly choosing to consume video on premium platforms online — and where young people go, marketing budgets follow. As eMarketer reports, online video ad spending is growing rapidly as viewing habits shift from linear TV to online video. More and more brand marketers are waking up to the factRead more “Online Video Reels in Viewers, and Ad Dollars”
The Next Platform Battleground: 360-degree VR Video
YouTube and Facebook, by far the dominant platforms for online video, are both clearly determined to expand this dominance into the next wave of online video: 360-degree virtual reality content. 360-degree video is on the cusp of going mainstream with interesting content and affordable viewing devices becoming widely available. Advertisers, take note: this new waveRead more “The Next Platform Battleground: 360-degree VR Video”
Lowering the Walls Between the Gardens
At Pixability, we’re often asked by clients about the challenges and considerations of video campaigns across walled gardens. One common question is how audience demographics and behavior differ across YouTube, Facebook, Instagram, and Twitter. Our extensive analysis has revealed key insights which should be taken into consideration by advertisers and agencies during the campaign planningRead more “Lowering the Walls Between the Gardens”
Video Advertising on Walled Gardens: Platforms and Offerings
Audiences are turning to walled gardens more than ever, but advertising on these platforms can be more complex than the open web. Across walled gardens like YouTube, Facebook, and Instagram, both audience demographics and ad offerings can vary. Each platform’s specific requirements can make cross-platform campaign planning and analysis difficult, a challenge we sought toRead more “Video Advertising on Walled Gardens: Platforms and Offerings”
The Movie Scoop on YouTube
Just in time for the Oscars, we tapped our software to analyze the movie space on YouTube and see what’s resonating most with viewers. We looked at all content related to movies, including trailers, clips, and reviews, which have amassed 235B total views, 1.2B likes, and 660M social shares. Our analysis coincides with YouTube’s releaseRead more “The Movie Scoop on YouTube”
Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter
I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”
Super Bowl 50 Across Platforms: Top Takeaways
We powered up our technology to analyze the performance of Super Bowl 50 ads on YouTube, Facebook and Instagram. Our data scientists identified several key insights around what resonated most with viewers, and how a sophisticated online video strategy can help advertisers maximize their big game TV investment. Check out the top cross-platform findings, and an infographicRead more “Super Bowl 50 Across Platforms: Top Takeaways”
5 Keys to Optimal Video Ad Performance on YouTube
Online video viewership is exploding as audiences adapt to a mobile world where the content they demand is only a few taps away. 18% of the total U.S. population has never signed up for cable, according to a recent study by Forrester Research, making online video a critical component of reaching this online audience. WhileRead more “5 Keys to Optimal Video Ad Performance on YouTube”
