As social video platforms continue to innovate at a rapid clip, we keep an eye out for the key updates to ensure our customers stay informed. Here’s the latest must-know news from the social video advertising ecosystem: YouTube: New OTT Streaming and Sunsetting Non-Skippable Ads Last week, YouTube announced a unique over-the-top streaming service —Read more “The Latest Social Video News: OTT, mobile, and Spectacles”
Tag Archives: YouTube
Advertisers, Get Ready To Go Over The Top
This column originally appeared on AdExchanger. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as audiences continue to consume content across online video, over-the-top (OTT) and TV, there will be increasing pressure for them to converge intoRead more “Advertisers, Get Ready To Go Over The Top”
And The Oscar (on YouTube) Goes To…
For the second year running, we’ve teamed up with YouTube to analyze how people engage with movie-related content on the platform, in advance of Hollywood rolling out the red carpet for the 2017 Oscars. Our analysis coincides with release of YouTube’s special-edition Movie Trailers Leaderboard, which ranks the top performing Best Picture nominee trailers onRead more “And The Oscar (on YouTube) Goes To…”
Video Advertising 101: Cookie Targeting
Across the advertising technology industry, the term ‘cookie’ continues to be used in increasingly inaccurate and confusing ways. Some vendors contrast ‘cookie-based’ with ‘people-based’ approaches to targeting, which is misleading to some extent because both technologies only work in combination. Simply put, a cookie is the basic technical method a web browser uses to identifyRead more “Video Advertising 101: Cookie Targeting”
On YouTube, the Diverse Beauty Space is Thriving
On social video platforms, beauty is booming, and one sub-category in particular is rapidly building momentum: diverse beauty. While beauty brands have largely marketed toward women in the past, male, transgender, or gender-nonconforming beauty creators command massive audiences online today, and these creators are turning that influence into partnerships with beauty brands. Pixability’s data showsRead more “On YouTube, the Diverse Beauty Space is Thriving”
Viewability across video platforms: What our Moat partnership means
Viewability 2.0 We’re excited to announce an exclusive partnership with Moat for 2017, and look forward to working with our customers in ensuring video ad viewability across all of our YouTube, Facebook, Instagram and Twitter campaigns. The gap in cross-channel marketing measurement became smaller in 2016 when premium video ad platforms such as YouTube startedRead more “Viewability across video platforms: What our Moat partnership means”
Social video platforms start the year off with a bang: Here’s the latest
Social video platforms kicked off the new year with a host of updates and features. We know marketers will be better equipped to reach target audiences and surpass business objectives with a deeper understanding of these platforms’ offerings and insight into the future of social video — so let’s take a look at what’s new!Read more “Social video platforms start the year off with a bang: Here’s the latest”
What You Missed at CES 2017: A Digital Floor Tour
CES is the world’s largest gadget trade show, this year attracting about 175,000 attendees. In the last few years, CES has developed into one of the top marketing and advertising events, with roughly 5,000 representatives from brands, agencies, ad tech vendors, and platforms descending on the Vegas strip to catch up on the latest techRead more “What You Missed at CES 2017: A Digital Floor Tour”
Advertising in the Fast Lane: Pixability’s Partnership with Zipcar
The Problem Millennials are increasingly cutting the cable cord, or never subscribing in the first place, turning instead to social video platforms like YouTube, Facebook, Instagram and Twitter to consume video. So when ride-sharing service Zipcar wanted to increase its millennial customer base, it knew that a cross-platform social video ad campaign was key. ButRead more “Advertising in the Fast Lane: Pixability’s Partnership with Zipcar”
What the Latest Video Ad Tech Hack Means for Social Video
What’s Happening? This week, White Ops released a report detailing a massive hack that’s generating as much as $5M per day through its manipulation of the programmatic open web video ad ecosystem. This means the hack could have made as much as $1B per year in fraudulent video ad revenue. This hack showed an unprecedentedRead more “What the Latest Video Ad Tech Hack Means for Social Video”
