Kmart, Samsung, Speed Stick, Gatorade, and PUMA are producing fantastic YouTube ads. Read this week’s YouTube Brand Videos post to learn what these market leaders are doing right, and where there is still room for improvement. 1. Kmart: Not a Christmas Commercial Why it works: Points out how ridiculous Kmart is being, but the useRead more “KMART, SPEED STICK, AND SAMSUNG: OH MY! YOUTUBE VIDEO ANALYSIS”
Tag Archives: YouTube
Monopoly and YouTube have more in common than one might expect. In fact, last week at Reel Video Summit 2014, Pixability laid out six reasons why lessons learned during childhood Monopoly games are applicable to YouTube marketing. Brands, agencies, independent creators, YouTube advertising and marketing companies, and members of the media came together for ReelSEO‘s two-dayRead more
Last week in New York, the brand discussion around YouTube changed forever. And that’s a big deal. Why? Because at ÜberTube 2014 Brand Summit—the first event of its kind—Pixability backed up the potential of YouTube for brand marketers with numbers. Real numbers. Done right, YouTube can outperform even display advertising. And television? Yup, that too.Read more
Today, Pixability announced ÜberTube, a long overdue, independent summit for major brand executives using YouTube as a marketing platform. This post, however, isn’t about ÜberTube (although you can find specifics about the April 29th event here); it’s about the motivation behind the event and why: There’s a fundamental shift in the digital marketing ecosystem YouTubeRead more
YouTube For Brands At Streaming Media West
A few weeks ago, I had the pleasure of moderating a panel at Streaming Media West on YouTube strategy for major brands. The panel discussion focused on why most brands have not yet mastered the dominant entertainment platform for millennials and second-largest search engine in the world: YouTube. A very diverse group of professionals whoRead more “YouTube For Brands At Streaming Media West”
Time To Reconsider Your Hosting Strategy – YouTube For Brands
I just read yet another rather ill-conceived article about YouTube for brands. What caught my attention this time was the shaky foundation of this particular argument. It was based around a pretty infographic that reflected survey-based, non-quantitative data. Haven’t we been here before? You shouldn’t use YouTube because the analytics simply aren’t there. Not true.Read more “Time To Reconsider Your Hosting Strategy – YouTube For Brands”
Google+ and YouTube
For over a year now, Google+ has slowly been creeping into the workflow of YouTube users. Now that YouTube has announced a new comments platform that will utilize users’ Google+ accounts, it seems that it is here to stay. Although the integration process has caused a lot of aches and pains for users—our clients amongRead more “Google+ and YouTube”
Pixability, Quad/Graphics, And YouTube Convergence
Today, a big, classic media house bet on YouTube. Quad/Graphics, arguably a major player in traditional print and direct media, is making a bold and major push into YouTube. So what’s going on with the company that prints some of the most famous magazines and nearly all the top catalogs? For some time now, they’veRead more “Pixability, Quad/Graphics, And YouTube Convergence”