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Introducing GenAI Contextual Segments for YouTube advertising

YouTube’s Reach is Unmatched, Regardless of Age

In a fragmented media landscape where consumer attention is harder to capture than ever, YouTube stands out as the digital platform with the #1 highest reach in the US today. According to eMarketer’s US Time Spent with Media 2025 report, YouTube doesn’t just reach a wide audience, it reaches everyone at every age better thanRead more “YouTube’s Reach is Unmatched, Regardless of Age”

Building Inclusive Worlds, One Sim at a Time: A Conversation with SpringSims

For Stephen J. Works—better known online as SpringSims—The Sims is more than just a game; it’s a canvas for authentic storytelling, identity exploration, and community connection. As a proud African American and demi-bisexual creator, SpringSims has spent over a decade crafting diverse, joyful, and deeply personal narratives within The Sims universe. From shaping characters thatRead more “Building Inclusive Worlds, One Sim at a Time: A Conversation with SpringSims”

Cannes Lions 2025: A Week of Innovation, Inspiration, and Human Connection

Cannes Lions brought the heat in more ways than one, but it was a vibrant and inspiring week. We were thrilled to have a strong team presence on the ground, reconnecting with partners, clients, Google executives, and other industry leaders. From partner activations and roundtable discussions to insightful sessions, shared meals (and plenty of roséRead more “Cannes Lions 2025: A Week of Innovation, Inspiration, and Human Connection”

eMarketer Chooses Pixability as its YouTube Insights Provider to Power its Data Products and Analyst Reports

Pixability has been the leading YouTube technology and data company since its founding 17 years ago. The company uses its insights and tech to help drive advertising and organic success on YouTube for the top brands and agencies in the world. Now it’s bringing those insights to eMarketer, the go-to resource for marketing and advertisingRead more “eMarketer Chooses Pixability as its YouTube Insights Provider to Power its Data Products and Analyst Reports”

Cultural Moments: Spring 2025 YouTube Travel Trends

Everyone in the ad industry is talking about “cultural moments” lately, and how brands should take advantage of them. In fact, YouTube just rolled out some interesting solutions related to cultural moments at Brandcast. Cultural moments can be anything from a specific event like the Super Bowl, or a season or period of increased consumerRead more “Cultural Moments: Spring 2025 YouTube Travel Trends”

Inclusive Media Initiative Creator Q&A: Jori Mezuda

Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. From electrifying festival stages to kitchen heat, JORI creative world blends bass drops with bold flavors. As a Filipino-American  DJ, musicRead more “Inclusive Media Initiative Creator Q&A: Jori Mezuda”

Inclusive Media Initiative Creator Q&A: Drex Lee

Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. What does it mean to tell stories that move people, not just across a screen, but across time, culture, and community?Read more “Inclusive Media Initiative Creator Q&A: Drex Lee”

Sustainability Beyond Media Carbon Emissions: The Basics for Starting to Measure Carbon Emissions on YouTube

With sustainability being such a crucial focus in recent years, many global brands have begun measuring their corporate carbon emissions. The combination of new carbon reporting regulations plus growing expectations from consumers have pressured brands to start actively working towards decarbonizing.  It’s important to note upfront that media emissions are defined as those generated byRead more “Sustainability Beyond Media Carbon Emissions: The Basics for Starting to Measure Carbon Emissions on YouTube”

Data Informs, Creativity Delivers at 4A’s Decisions, MN

I recently had the chance to attend the 4A’s Decisions conference in Minneapolis, centered around the timely theme: “Data Informs, Creativity Delivers.” The energy was electric, the conversations were bold, and the insights—from both agency and tech leaders—felt urgent in today’s rapidly shifting landscape. Here’s what I walked away with: Navigating the AI Age AIRead more “Data Informs, Creativity Delivers at 4A’s Decisions, MN”

Celebrating Women’s History Month: An Interview with Colette Schirmer

Nearly a decade ago, I met someone who would go on to shape Pixability’s Customer Success organization. Colette Schirmer has brought brilliance, grit, and heart to everything she touches—from leading holding company partnerships and with top brands across YouTube, to helping shape the culture and strategy at Pix. Watching her grow into an executive leaderRead more “Celebrating Women’s History Month: An Interview with Colette Schirmer”