Author Archives: Rachel Sebenoler

The Oscars may still air on broadcast television today, but the audience conversation has already moved to YouTube – and this shift is only accelerating. In 2029, the Academy Awards will move exclusively to YouTube, signaling a major transformation in how one of entertainment’s biggest events will be distributed and monetized. For advertisers, that transitionRead more “The Oscars Are Already a YouTube Event  “

Key Takeaways: What Is a Content Takeover? Content takeovers, also known as “social media takeovers”, occur when a creator, partner, or ambassador becomes the featured voice of a brand’s channel or campaign for a defined period of time. On YouTube, this usually means orchestrating creator-led storytelling, paid amplification, and contextual precision to drive reach andRead more “Content Takeovers on YouTube, Explained”

When running YouTube Ads, performance shouldn’t stop at views, but rather action. One of the most important metrics for measuring that action is YouTube conversion rate (CVR). Understanding what counts as a strong conversion rate for YouTube Ads, how they’re calculated, and how to improve them can help advertisers turn attention into measurable results. Let’sRead more “What Is a “Good” YouTube Conversion Rate? A Guide for Advertisers”

For the launch of their new hot sauce line, Sweet Baby Rays enlisted GYK Antler and Pixability to help raise awareness and viewership on YouTube.  The Goal: Reach high-quality millennial audiences interested in both Food & Bev and Sports. Key KPIs:  VCR, View Rate, and of course, reach. How we did it: We curated multi-layered,Read more “Driving Views and Awareness for Sweet Baby Ray’s Hot Sauce”

YouTube ads on TV are interactive – they just work differently than on mobile or desktop. Here’s how viewers engage, depending on the screen they’re watching on. Smart TVs & Streaming Devices (Roku, Fire TV, Apple TV, Chromecast, and more) When an interactive YouTube ad appears, viewers may see a CTA like “Learn More” orRead more “How to Click YouTube Ads on TV Screens”

Summary: VTuber audiences are highly participatory and loyal, but also insular, context-specific, and sensitive to authenticity. First Things First: What Is a VTuber? A VTuber – short for Virtual YouTuber – is a digital content creator who appears on screen as a computer-generated avatar instead of showing their real face. Behind the scenes, a realRead more “VTubers, Explained: What a VTuber Is, and What They Mean for YouTube Advertisers”

YouTube Ads on TV Screens: How Viewers Interact — and How Advertisers Measure It YouTube on TV screens is growing fast. As living-room viewership explodes, advertisers are asking an important question: How do viewers actually interact with YouTube ads on TV — and how does that engagement get measured? Pixability created this guide to breakRead more “Interacting with YouTube Ads on TV Screens”

When running ads on YouTube, one important metric advertisers look at is how many people watch their video all the way through – also known as VCR, or Video Completion Rate (VCR). By understanding what constitutes a ‘good’ VCR on YouTube, why it matters, and ways to improve it, advertisers can more effectively make everyRead more “What Is a “Good” VCR on YouTube? A Guide for Advertisers”