One of the most talked-about topics to come out of Google’s ecosystem is the rise of Demand Gen—a new YouTube-focused ad format designed to drive performance at scale. If you’re serious about clicks, conversions, and measurable outcomes, Demand Gen could be a great campaign type to explore – but there are key factors to consider.Read more “Unlocking the Power of Demand Gen on YouTube: What Advertisers Need to Know”
Author Archives: Rachel Sebenoler
Tracking the Shift in Consumption of Right vs. Left-Leaning News Channels on YouTube
Americans increasingly get their news and political information from YouTube, and recent data from Ad Fontes Media and Pixability shows some fascinating trends about who is tuning in and out since Trump’s inauguration. In an analysis of viewership and political bias across 2,000+ news-focused YouTube channels, we’ve seen significant swings correlated with post-inauguration time periods.Read more “Tracking the Shift in Consumption of Right vs. Left-Leaning News Channels on YouTube”
The Future of TV is Here, and It’s YouTube
Everyone knows that Connected TV (CTV) is transforming how we consume (and even define) traditional television, and advertiser budgets have started shifting accordingly. But what many still don’t realize is that YouTube is the No. 1 CTV platform in terms of reach, surpassing all other major players in the space, including Netflix, Hulu, Prime, andRead more “The Future of TV is Here, and It’s YouTube”
What’s Changing with Shorts Organic Views?
Effective March 31, 2025: 
Why is Pixability excited about this change? Pixability is excited about YouTube’s change to Shorts views because it aligns with the fast-scrolling, attention-driven nature of short-form content, making it easier to compare organic performance across platforms like TikTok and Instagram. The new view definition—counting as soon as a video startsRead more “What’s Changing with Shorts Organic Views?”
Meet the Pixers – Alexa Pomerico
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Alexa Pomerico, our Senior Director of Strategic Planning. Tell us a little bit about your background: I went to undergrad at Syracuse University (Go Orange!) and declared my Pysch major myRead more “Meet the Pixers – Alexa Pomerico”
Infographic: CPG Food & Beverage Advertising on YouTube
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Meet the Pixers – Colette Schirmer
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Colette Schirmer, our Senior Director of Customer Success. Tell us a little bit about your background: I majored in Political Science, started out in law school but became very inpatient andRead more “Meet the Pixers – Colette Schirmer”
Pixability Feature | eMarketer’s Programmatic Advertising Trends Q4 2023
The “cookiepocalypse” has been a hot topic for the last several years. Now as the 2024 deadline looms, it is unlikely that there will be another extension. What will this mean for advertisers? We’re already seeing early signs as many have started to test alternative strategies in prep for this cookie-less world. In this newRead more “Pixability Feature | eMarketer’s Programmatic Advertising Trends Q4 2023”
Have You Heard of the “Cyber 5”?
For many, the weekend after Thanksgiving is filled with family, friends and lots of leftovers. Increasingly online shopping is becoming a favorite pastime for this long weekend. In fact, “Cyber 5” – the five days from Thanksgiving to Cyber Monday – saw a record-breaking number of consumers last year. Are you ready to take advantageRead more “Have You Heard of the “Cyber 5”? “
YouTube is all “Gravy” this Thanksgiving
As the festive season hits its stride, consumers are turning to YouTube for inspiration, education, and relaxation. Did you know? Check out our Thanksgiving package to learn how Pixability can make your YouTube strategy “easy as pumpkin pie”.
