Summary: VTuber audiences are highly participatory and loyal, but also insular, context-specific, and sensitive to authenticity. First Things First: What Is a VTuber? A VTuber – short for Virtual YouTuber – is a digital content creator who appears on screen as a computer-generated avatar instead of showing their real face. Behind the scenes, a realRead more “VTubers, Explained: What a VTuber Is, and What They Mean for YouTube Advertisers”
Author Archives: Rachel Sebenoler
Interacting with YouTube Ads on TV Screens
YouTube Ads on TV Screens: How Viewers Interact — and How Advertisers Measure It YouTube on TV screens is growing fast. As living-room viewership explodes, advertisers are asking an important question: How do viewers actually interact with YouTube ads on TV — and how does that engagement get measured? Pixability created this guide to breakRead more “Interacting with YouTube Ads on TV Screens”
What Is a “Good” VCR on YouTube? A Guide for Advertisers
When running ads on YouTube, one important metric advertisers look at is how many people watch their video all the way through – also known as VCR, or Video Completion Rate (VCR). By understanding what constitutes a ‘good’ VCR on YouTube, why it matters, and ways to improve it, advertisers can more effectively make everyRead more “What Is a “Good” VCR on YouTube? A Guide for Advertisers”
Unlocking the Power of Demand Gen on YouTube: What Advertisers Need to Know
One of the most talked-about topics to come out of Google’s ecosystem is the rise of Demand Gen—a new YouTube-focused ad format designed to drive performance at scale. If you’re serious about clicks, conversions, and measurable outcomes, Demand Gen could be a great campaign type to explore – but there are key factors to consider.Read more “Unlocking the Power of Demand Gen on YouTube: What Advertisers Need to Know”
Tracking the Shift in Consumption of Right vs. Left-Leaning News Channels on YouTube
Americans increasingly get their news and political information from YouTube, and recent data from Ad Fontes Media and Pixability shows some fascinating trends about who is tuning in and out since Trump’s inauguration. In an analysis of viewership and political bias across 2,000+ news-focused YouTube channels, we’ve seen significant swings correlated with post-inauguration time periods.Read more “Tracking the Shift in Consumption of Right vs. Left-Leaning News Channels on YouTube”
The Future of TV is Here, and It’s YouTube
Everyone knows that Connected TV (CTV) is transforming how we consume (and even define) traditional television, and advertiser budgets have started shifting accordingly. But what many still don’t realize is that YouTube is the No. 1 CTV platform in terms of reach, surpassing all other major players in the space, including Netflix, Hulu, Prime, andRead more “The Future of TV is Here, and It’s YouTube”
What’s Changing with Shorts Organic Views?
Effective March 31, 2025: 🥳 Why is Pixability excited about this change? Pixability is excited about YouTube’s change to Shorts views because it aligns with the fast-scrolling, attention-driven nature of short-form content, making it easier to compare organic performance across platforms like TikTok and Instagram. The new view definition—counting as soon as a video startsRead more “What’s Changing with Shorts Organic Views?”
Meet the Pixers – Alexa Pomerico
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Alexa Pomerico, our Senior Director of Strategic Planning. Tell us a little bit about your background: I went to undergrad at Syracuse University (Go Orange!) and declared my Pysch major myRead more “Meet the Pixers – Alexa Pomerico”
Infographic: CPG Food & Beverage Advertising on YouTube
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Meet the Pixers – Colette Schirmer
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Colette Schirmer, our Senior Director of Customer Success. Tell us a little bit about your background: I majored in Political Science, started out in law school but became very inpatient andRead more “Meet the Pixers – Colette Schirmer”
