Tag Archives: social video advertising

TL;DR: What Is The YouTube Partnerships Hub? As recently highlighted at YouTube Brandcast, creator content has become a much bigger part of how brands show up in YouTube advertising. But working with creators has traditionally required a lot of manual effort:  YouTube Partnerships Hub was built to make that process easier. Put simply, it givesRead more “YouTube Partnerships Hub, Explained”

If you were watching YouTube’s 2026 Brandcast upfront and waiting for them to humbly pitch their place alongside linear TV — you waited in vain. YouTube CEO Neal Mohan opened with “Welcome to the YouTube era,” and the platform spent the rest of the evening proving it. Hosted by Trevor Noah (yes, that Trevor Noah,Read more “YouTube Brandcast 2026: YouTube Isn’t Competing With TV Anymore – It Is TV”

Most marketers know CPM.Fewer understand what it means on YouTube specifically. TL;DR: What YouTube CPM is and Why it Matters CPM isn’t just a cost, it’s a signal of how efficiently you’re accessing video inventory, audiences, and attention across the platform. In practice, CPM (cost per thousand impressions) measures how much you pay for everyRead more “CPM on YouTube: What It Tells Advertisers About Performance”

As generative AI accelerates, one issue is rising fast across digital platforms: deepfakes. AI tools can now create highly realistic videos of public figures, creators, and brands, often without their knowledge. That raises serious questions about platform trust, misinformation, and brand safety. In response, YouTube has announced it is expanding its AI deepfake detection technologyRead more “YouTube Expands AI Deepfake Detection: What It Means for Brands and Advertisers”

The Oscars may still air on broadcast television today, but the audience conversation has already moved to YouTube – and this shift is only accelerating. In 2029, the Academy Awards will move exclusively to YouTube, signaling a major transformation in how one of entertainment’s biggest events will be distributed and monetized. For advertisers, that transitionRead more “The Oscars Are Already a YouTube Event  “

Key Takeaways: What Is a Content Takeover? Content takeovers, also known as “social media takeovers”, occur when a creator, partner, or ambassador becomes the featured voice of a brand’s channel or campaign for a defined period of time. On YouTube, this usually means orchestrating creator-led storytelling, paid amplification, and contextual precision to drive reach andRead more “Content Takeovers on YouTube, Explained”

When running YouTube Ads, performance shouldn’t stop at views, but rather action. One of the most important metrics for measuring that action is YouTube conversion rate (CVR). Understanding what counts as a strong conversion rate for YouTube Ads, how they’re calculated, and how to improve them can help advertisers turn attention into measurable results. Let’sRead more “What Is a “Good” YouTube Conversion Rate? A Guide for Advertisers”

For the launch of their new hot sauce line, Sweet Baby Rays enlisted GYK Antler and Pixability to help raise awareness and viewership on YouTube.  The Goal: Reach high-quality millennial audiences interested in both Food & Bev and Sports. Key KPIs:  VCR, View Rate, and of course, reach. How we did it: We curated multi-layered,Read more “Driving Views and Awareness for Sweet Baby Ray’s Hot Sauce”

YouTube ads on TV are interactive – they just work differently than on mobile or desktop. Here’s how viewers engage, depending on the screen they’re watching on. Smart TVs & Streaming Devices (Roku, Fire TV, Apple TV, Chromecast, and more) When an interactive YouTube ad appears, viewers may see a CTA like “Learn More” orRead more “How to Click YouTube Ads on TV Screens”

Summary: VTuber audiences are highly participatory and loyal, but also insular, context-specific, and sensitive to authenticity. First Things First: What Is a VTuber? A VTuber – short for Virtual YouTuber – is a digital content creator who appears on screen as a computer-generated avatar instead of showing their real face. Behind the scenes, a realRead more “VTubers, Explained: What a VTuber Is, and What They Mean for YouTube Advertisers”