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Introducing GenAI Contextual Segments for YouTube advertising

Announcing A New Contextual Data Solution For Brand Suitability and Transparency Across CTV

When we recently conducted a survey of U.S. consumers and asked about how they watch video content, only 25% of U.S. consumers believed that they’d have a cable or satellite TV subscription in the next few years. So where are these consumers watching video content? For many, the answer is Connected TV platforms. In fact,Read more “Announcing A New Contextual Data Solution For Brand Suitability and Transparency Across CTV”

ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV

Last week, our Chief Product Officer Jackie Swansburg Paulino appeared on ExchangeWire’s TraderTalk TV to discuss the explosive growth of the Connected TV ecosystem, and how advertisers can ensure their strategies remain brand suitable on CTV platforms. During the episode, Jackie discusses: Big issues around brand suitability across the Connected TV universe While the vastRead more “ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV”

Why YouTube Should Be A Major Part Of TV Marketing Strategies

Consumers have more options for viewing video than ever, presenting a challenge to advertisers that are looking to connect with their audiences. As the world of TV and audience viewing behaviors evolve, advertisers must also adapt their strategies to continue making an impact. Last week at Advertising Week New York, our Chief Growth Officer BrianRead more “Why YouTube Should Be A Major Part Of TV Marketing Strategies”

4 Insights On Packaged Food Content That Food & Beverage Advertisers Should Know

Audiences are hungry for food and beverage content on YouTube, with the space clocking in at over 2.3 trillion total views to date across 27M videos and 937K channels. It’s the fifth largest category on YouTube, and growing at 24% year-over-year, making it a critical component of food and beverage advertiser strategies. It’s especially importantRead more “4 Insights On Packaged Food Content That Food & Beverage Advertisers Should Know”

Pixability Makes The Inc. 5000 List For The 8th Year In A Row

Today, we’re proud to announce that Pixability has again made the Inc. 5000 list of the fastest-growing private companies in the country. This is the 8th consecutive year that we’ve made the list, which is not only an amazing achievement, but a testament to how our company has continued to innovate and grow. Few companiesRead more “Pixability Makes The Inc. 5000 List For The 8th Year In A Row”

3 Things To Know About The TV & Movies Category On YouTube

It should come as no surprise that Movies and TV content attracts a massive audience on YouTube. The platform is the first stop for consumers looking to discover and share video content around their passions, so a highly visual space like Movies and TV is a perfect fit for YouTube. We wanted to better understandRead more “3 Things To Know About The TV & Movies Category On YouTube”

Ascending API+ Angles in Advertising

Yesterday, we were thrilled to join our partners Mindshare and Givsly in sponsoring a panel where media professionals from the GroupM network shared their perspectives on their professional experiences as members of the Asian American and Pacific Islander community. Presented live and virtually from Mindshare HQ in New York City, “Ascending API+ Angles in Advertising”Read more “Ascending API+ Angles in Advertising”

Webinar Recap: The State of Play on CTV

Last month, executives from across the advertising industry shared their insights during the virtual Connected TV Advertising Summit, presented by VideoNuze. In our session, Chief Product Officer Jackie Swansburg Paulino joined Trevor Buchmayr (Head of U.S. Programmatic, PHD), Jen Soch (Executive Director, Channel Solutions, GroupM), and Anthony Susi (Director, Marketplace Development, Xandr) for a fascinatingRead more “Webinar Recap: The State of Play on CTV”

Meet the Pixers – Yocelyn Lizarraga

Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring our Office Manager, Yocelyn Lizarraga. Tell us a little bit about your background I started my career in Mexico — I was working in some financial companies. It’s been almost 3Read more “Meet the Pixers – Yocelyn Lizarraga”