Last week I had the pleasure of joining TV data expert Moe Chughtai of MIQ, and industry legend Rob Norman on an AdWeek webinar discussing the challenge of driving outcomes on YouTube and CTV. We unpacked some of the following issues: The impact of recent drastic changes in video consumption How to effectively build newRead more “Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV”
Author Archives: Thomas Barnes
Brand Suitability On YouTube Is Not “Set it And Forget it”
Lately in the ad industry, we have seen brands and agencies more focused on brand suitability and performance than simply brand safety. Safety is table stakes, and expected on every campaign, but suitability is more nuanced and a key driver of performance. However, the biggest mistake we’re seeing made in the industry is many marketersRead more “Brand Suitability On YouTube Is Not “Set it And Forget it””
Announcing BrandShield — a product more than 10 years in the making
I have worked at Pixability for over 7 years, and this week was one of the most impactful I’ve seen here. This week, we launched BrandShield. It’s a complete suite of self-service brand suitability products unlike anything else on the market. This is the first time we are able to make our brand suitability technologyRead more “Announcing BrandShield — a product more than 10 years in the making”
