As a longtime partner of YouTube, Pixability is proud to work with YouTube in developing YouTube’s Measurement Program, a certification program for companies providing YouTube measurement services. Amidst the complexity of the YouTube ecosystem, the goal of the program is to provide accurate, consistent and relevant YouTube measurement data to clients and users; the program will officially launch later this year.
We know YouTube is a vast space for brands and agencies to navigate, with its robust creator community, and various ad formats and performance metrics. At Pixability, we’ve been helping global brands and their media agencies harness this complexity for the past six years, to take advantage of the many high-performing features that TrueView advertising has to offer.
YouTube believes standardized measurement of data will help bring more transparency to the marketplace, and help creators, brands and agencies build more informed YouTube strategies. We’re big on transparency here at Pixability, and couldn’t agree more.
To learn more about how Pixability’s video ad buying solution can help you run more effective campaigns across YouTube, Facebook, Instagram and Twitter, contact us today.