Success Story

Blue Chip Marketing and Pixability

Teaming Up to Drive Media Performance and Agency Account Growth

Industry

Partnership

Platform(s)

YouTube

Objective

Uncategorized

The Challenge

Integrated agency Blue Chip Marketing knew that video advertising needed to be a critical part of its clients' advertising strategies.

But finding success through video requires specialized technology and expertise, so Blue Chip partnered with Pixability to navigate the complexities and deliver against their clients’ campaign goals. Pixability provided powerful targeting and optimization technology, data-driven audience insights, and video ad expertise that empowered Blue Chip to achieve superior media performance.

The Strategy

Pixability's dedicated account team, consisting of a data scientist, account manager, and campaign manager, help keep Blue Chip ahead of the rapid change in the video ad landscape.

The team provides strategic insights throughout the campaign process, from planning and targeting, to execution, analysis and reporting. Pixability’s insights technology scans video platforms to uncover audience behavior patterns, identifying opportunities for maximum campaign performance. Next, Pixability’s best-in-class targeting solution uncovers and segments audiences, and through real-time dynamic optimization executes against the highest-performing audience groups. Finally, Pixability’s dashboard unifies campaign analytics and normalizes metrics, simplifying reporting and giving the agency real-time visibility into campaign performance.

The Result

Across campaigns for five clients in the beauty, CPG, and food/beverage verticals, Pixability achieved, on average, 124% of campaign view goals.

Pixability’s technology extracted keywords from comments across YouTube to deliver a hyper-targeted cross-platform ad campaign for a food and beverage client, achieving a 41% higher view-to-completion rate than industry benchmarks. For a beauty client, Pixability’s campaign achieved a 30% view rate, ahead of a 20% benchmark, generating high awareness among the target audience.

124%

of campaign view goals achieved on average for a food & beverage client's campaign

4.6X

better click-through rate than industry benchmarks

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