Engaging Global B2B Audiences
Mouser Electronics and Proof Advertising
Mouser Electronics and Proof Advertising
“Pixability enabled us to precisely identify the viewers that Carbonite needed to reach and engage, and delivered an optimized campaign to drive performance and efficiency at scale.”
B2B
YouTube
Awareness
Mouser Electronics, a Berkshire Hathaway company, is an award-winning worldwide authorized distributor of semiconductor and electronic components focused on rapid new product introductions and best-in-class customer service. When the brand sought to create visibility around All Things IoT and its Internet of Things solutions to relevant B2B segments, it worked with its agency of record — Proof Advertising — to develop compelling, long-form (5+ min) video creative to raise awareness among a group of highly niche audiences: design engineers, electronics engineers, tech influencers and tech enthusiasts or conceptually any person/group innovating through technology. To reach these audiences, the brand and agency sought the help of a specialized platform to engage its audience on YouTube.
The Strategy
The brand and agency turned to Pixability’s data-driven insights and technology platform to maximize impact on B2B audiences across North America, EMEA, APAC, and more.
Backed by Pixability, the brand was able to develop a highly complex campaign, targeting their nano-audiences of engineers and tech influencers through their specific interests, behaviors and curated placements — and Pixability’s automated optimization engine drove campaign efficiency by adjusting the campaign to maximize view and view-to-completion rates.
The Result
Pixability empowered Mouser Electronics and Proof Advertising to supercharge their video advertising strategy on YouTube, uncovering and targeting niche audience groups through data.
Overall, Pixability delivered a view-to-completion rate that beat long-form benchmarks by 2.5X and click-through benchmarks by 4X, highlighting that the campaign was making an impact on an engaged audience. The brand and agency continue to partner with Pixability to deliver the world’s best performance on YouTube.
2.5X
higher view-to-completion rate than long-form benchmarks on YouTube
4X
higher click-through rate than long-form benchmarks on YouTube
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