“With Pixability’s contextual segments for YouTube, we’re able to ensure we’re investing responsibly and driving greater impact and efficiency for our client’s YouTube strategies.”
Food and Beverage
YouTube
McGarrah Jessee sought to refine their client’s YouTube strategy in order to grow store visits and needed a partner to help them identify what premium video content to align with in order to reach their customers at the right moment.
The Strategy
With insights showing what content was most relevant to their brand’s audience, the agency worked with Pixability to use its BrandShield technology to curate contextual segments to better target relevant content categories. Specifically tailored to drive visits, these segments relied on contextual insights and past campaign performance data. With DMA-specific budgets and both English- and Spanish-speaking audiences, McGarrah Jessee leveraged Pixability’s technology to create 1K+ ad groups variables and automate 14K+ in- flight bid adjustments maximizing store visits, maintaining consistent pacing and reducing CPMs.
The Result
More Efficient Performance and Content Alignment
Across the campaigns that ran on YouTube, McGarrah Jessee saw a 126% growth in store visit rates, lower CPMs, and over 14K+ in-flight automated optimizations.
14K+
in-flight automated optimizations
126%
growth in store visit rates
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