The “cookiepocalypse” has been a hot topic for the last several years. Now as the 2024 deadline looms, it is unlikely that there will be another extension. What will this mean for advertisers? We’re already seeing early signs as many have started to test alternative strategies in prep for this cookie-less world. In this newRead more “Pixability Feature | eMarketer’s Programmatic Advertising Trends Q4 2023”
Tag Archives: digital video
4 Tips to Help Food & Beverage Advertisers Take a Bite Out of YouTube
We’ve all been there. You see an eye-catching, mouth-watering food video and immediately think, “I have to have it.” Even if you just finished up a meal. The power of video makes YouTube an undeniable resource for driving interest in food and beverage products, especially for those brands you’d find in a store. 90% ofRead more “4 Tips to Help Food & Beverage Advertisers Take a Bite Out of YouTube “
Meet the Pixers – Chanti Nanton
We’re excited to kick off “Meet the Pixers,” our new blog series where we will introduce you to the talented folks who make our company a success. Tell us a little bit about your background: I’ve been working in the Customer Success wheelhouse in the agency world for the last 6 years and at PixabilityRead more “Meet the Pixers – Chanti Nanton”
What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube
Recently, we surveyed media agency executives on what they thought were the most important considerations in YouTube advertising, and brand safety and ad performance stood out as the two most important areas to focus on when working with third parties. Brand suitability, on the other hand, while still important, wasn’t seen as quite as importantRead more “What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube”
What’s Considered Brand Suitable Can Change In A Day
In January, Sephora got a rude awakening about how quickly the “brand suitability” of a YouTube channel can change in a short amount of time. The brand had partnered with a beauty influencer with over 1.4 million subscribers, Amanda Ensing, for sponsored content on her YouTube channel — which at first blush, looked like theRead more “What’s Considered Brand Suitable Can Change In A Day”
Are You Leveraging The Full Potential of YouTube?
Did you know that YouTube campaigns can do more than simply drive awareness? The ad industry is waking up to the fact that YouTube is great at driving results throughout the funnel, not just at the top. But to make the most of the platform, you need to have a deep knowledge of YouTube’s manyRead more “Are You Leveraging The Full Potential of YouTube?”
2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t
We all know that for the past few years, viewership of traditional TV has been on the decline, while viewership of streaming video on Connected TV has been on the rise. However, when the pandemic hit in early 2020, most experts including eMarketer thought that we’d see 18+ viewers of traditional TV grow while everyoneRead more “2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t”
The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021
As we head out of 2020, into what has already become a challenging 2021, I wanted to provide a few macro market trends that I predict will have an effect on the digital video ecosystem and how we all try to reach audiences. I originally wrote this post over the holiday break, and I wouldRead more “The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021”
Three Takeaways from the Brand Insider Summit on QSR
Last month, I had the pleasure of representing Pixability at MediaPost’s Brand Insider Summit QSR in beautiful Scottsdale, Arizona. The conference gathered quick-service restaurant marketers from across the country to talk about how brands and their agencies can adapt their strategies for the changing digital landscape and world. We heard from Burger King’s Jorge OliveiraRead more “Three Takeaways from the Brand Insider Summit on QSR”
Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass
Last week, we attended a Digital Marketing Masterclass event and met with 30 advertising agency executives to talk through challenges and strategies going into 2020. We’ve spoken highly of Masterclassing’s event series before — it’s not your average tradeshow or conference event where you may get a thousand attendees walking by your booth, but onlyRead more “Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass”
