The “cookiepocalypse” has been a hot topic for the last several years. Now as the 2024 deadline looms, it is unlikely that there will be another extension. What will this mean for advertisers? We’re already seeing early signs as many have started to test alternative strategies in prep for this cookie-less world.  In this new report from eMarketer, find out how advertisers are preparing for this shift, including the increased investment in Contextual targeting and how AI will play a role in it.