YouTube is now testing an AI-powered age verification system in the U.S. that estimates whether users are under 18 based on account history, search behavior, and viewing patterns. Instead of relying solely on the account birthdate, the system applies teen safety measures (disabling personalized ads, activating wellbeing reminders, and limiting certain content) by default ifRead more “AI-Powered Age Verification: YouTube Shifts the Safeguarding Landscape”
Tag Archives: YouTube
YouTube Gives Advertisers More Bang for Their Buck than Meta & TikTok
Are Advertisers Undervaluing YouTube? The Per-Hour Ad Spend Story A new eMarketer report points to a surprising imbalance in how advertisers allocate media budgets across major video and social platforms. When you compare ad spend to the actual time U.S. adults spend on each platform, Meta and TikTok are monetizing their audiences far more heavilyRead more “YouTube Gives Advertisers More Bang for Their Buck than Meta & TikTok”
Exclusion Lists: Avoiding the Worst of the Worst & Most Likely to Serve
Helping Advertisers Stay Suitable & Maintain Control When it comes to advertising on YouTube, brand suitability is no longer a “nice to have”, it’s table stakes. That’s where exclusion lists come in. Used wisely, exclusions can help protect your brand, improve media performance, and ensure your campaigns are reaching the right audience in the rightRead more “Exclusion Lists: Avoiding the Worst of the Worst & Most Likely to Serve”
Is YouTube the Future of Late Night TV?
Shifting TV Viewership Patterns In an era where audiences are increasingly cutting the cord and streaming content on demand at their leisure, the once-dominant format of live, full-episode late-night talk shows is undergoing a fundamental transformation. With the breaking news of The Late Show with Stephen Colbert cancellation, we see first-hand how traditional broadcast TVRead more “Is YouTube the Future of Late Night TV?”
YouTube Wins Top Destination for AI Chatbot Referrals
As AI becomes more embedded in the digital discovery journey, new data reveals a striking shift in where web traffic is going. According to May 2025 data from Similarweb, YouTube is now the top destination for referrals from AI chatbot prompts, drawing over 379 million referral visits. This is more than 3x the amount receivedRead more “YouTube Wins Top Destination for AI Chatbot Referrals”
Cedara x Pixability Discuss: New Media Sustainability Standards
Pixability met with Cedara’s COO, Eric Shih, to talk through a highly exciting and important update to AdNetZero’s Global Media Sustainability Framework (GMSF) – the introduction of GMSF version 1.2. Zoe Zimman: Thanks so much for joining us today, Eric! To start us off, can you walk us through what exactly the GMSF is, andRead more “Cedara x Pixability Discuss: New Media Sustainability Standards”
YouTube’s Reach is Unmatched, Regardless of Age
In a fragmented media landscape where consumer attention is harder to capture than ever, YouTube stands out as the digital platform with the #1 highest reach in the US today. According to eMarketer’s US Time Spent with Media 2025 report, YouTube doesn’t just reach a wide audience, it reaches everyone at every age better thanRead more “YouTube’s Reach is Unmatched, Regardless of Age”
Back-To-School Advertising 101: YouTube Best Practices
With summer in full-swing, retailers and advertisers alike gear up for one of the busiest shopping seasons each year: Back-to-school. While YouTube has become a primary platform for back-to-school advertising, there are some key best practices advertisers should employ in order to reach the right YouTube audience in the most optimal way: Utilizing Reach toRead more “Back-To-School Advertising 101: YouTube Best Practices”
Building Inclusive Worlds, One Sim at a Time: A Conversation with SpringSims
For Stephen J. Works—better known online as SpringSims—The Sims is more than just a game; it’s a canvas for authentic storytelling, identity exploration, and community connection. As a proud African American and demi-bisexual creator, SpringSims has spent over a decade crafting diverse, joyful, and deeply personal narratives within The Sims universe. From shaping characters thatRead more “Building Inclusive Worlds, One Sim at a Time: A Conversation with SpringSims”
Cannes Lions 2025: A Week of Innovation, Inspiration, and Human Connection
Cannes Lions brought the heat in more ways than one, but it was a vibrant and inspiring week. We were thrilled to have a strong team presence on the ground, reconnecting with partners, clients, Google executives, and other industry leaders. From partner activations and roundtable discussions to insightful sessions, shared meals (and plenty of roséRead more “Cannes Lions 2025: A Week of Innovation, Inspiration, and Human Connection”
