Ben & Jerry’s introduces its latest ice cream sandwich, Dove continues to tell women how beautiful they are, and Marvel furthers its brand domination — all in this week’s YouTube Brand Videos of the Week by Pixability. 1. Ben & Jerry’s: Introducing The BRRR-ito! Why it works: Ben & Jerry’s spoofed Apple’s classic 1984 ad to introduce a new ice creamRead more “BRRR-itos and Marvel razors: YouTube Brand Videos of the Week”
Tag Archives: YouTube
NCAA March Madness 2015 Extends Past The Court Onto YouTube
NCAA March Madness is here, and this year the fervor surrounding the months-long tournament has expanded beyond traditional TV coverage to YouTube. We used our v3 software to analyze audience views and engagement around March Madness this year on YouTube. So far, video content around the college basketball tournament series has attracted over 22 million views.Read more “NCAA March Madness 2015 Extends Past The Court Onto YouTube”
Bionic Arms and Hearing Hands: YouTube Brand Videos of The Week
Apple takes their next step towards world domination, Robert Downey Jr. continues to be awesome, Durex has a bedroom tip for the tech-savvy, and Samsung pulls off a beautiful stunt (too bad they didn’t actively promote it) – all in Pixability’s latest and greatest YouTube Brand Videos of the Week. 1. The Collective Project: RobertRead more “Bionic Arms and Hearing Hands: YouTube Brand Videos of The Week”
International Women’s Day @Google Boston
International Women’s Day is celebrated annually around the world on March 8th. To commemorate IWD 2015, Google’s Boston Office hosted a panel featuring accomplished Boston women to highlight the successes of women worldwide. The panel, moderated by Google’s Financial Services Head of Industry Heather Liddell, included: Bettina Hein, Founder and CEO of Pixability Sarah Fay,Read more “International Women’s Day @Google Boston”
Super Bowl 2015 YouTube Brand Winners and Losers
Not everyone who watches the big game on Super Bowl Sunday does so for the football. This year, Super Bowl ads published on YouTube accumulated a total of 133 million views. Ad teasers published by brands in the lead up to the game totaled another 51 million views on YouTube. With dozens of brands competingRead more “Super Bowl 2015 YouTube Brand Winners and Losers”
From CES’s Floor: Pixability’s CTO Reports Back on 2015 Tech
CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry converged on Las Vegas to see the latest trends, set up meetings and go to parties. Industry publication AdWeek released a well-informed article aboutRead more “From CES’s Floor: Pixability’s CTO Reports Back on 2015 Tech”
Poo Puns, Pizza, and Romance: YouTube Brand Videos of the Week
Beats by Dre teams up with some Kardashians to promote their personal brand of selfie, Dick’s Sporting Goods strives for sentiment, and Pizza Hut takes a bold, self-deprecating look at their own product – all in Pixability’s latest and greatest YouTube Brand Videos of the Week. 1. The Hoop Why it works: Dick’s Sporting GoodsRead more “Poo Puns, Pizza, and Romance: YouTube Brand Videos of the Week”
Unicorns, Tasers, and Holiday Cheer: YouTube Brand Video Analysis
There are a million different ways for a brand to tell their story. This week Kate Upton slays dragons, Wil Wheaton and Newcastle firmly embrace YouTube, and a few other brands get in the holiday spirit. There’s something for everyone in our latest YouTube Brand Videos of the Week. 1. Security – TV Commercial |Read more “Unicorns, Tasers, and Holiday Cheer: YouTube Brand Video Analysis”
Fashion-related content on YouTube has accumulated a total of more than 15 billion views. Though we’ve seen fashion brands make strides on YouTube this year, generating a 200 percent increase in video views since 2013, most fashion brands have failed to fully optimize their YouTube presence. Pixability analyzed the YouTube competency of the top luxuryRead more
Black Friday/Cyber Monday YouTube 2014
The 2014 holiday retail season kicked off this year with a bang during Thanksgiving week’s annual Black Friday and Cyber Monday. This year, YouTube was a central part of the fray. After all the dust settled following weekend sales, Pixability compiled data around the top 100 retail brands who showed up to this year’s holidayRead more “Black Friday/Cyber Monday YouTube 2014”