Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring our Office Manager, Yocelyn Lizarraga. Tell us a little bit about your background I started my career in Mexico — I was working in some financial companies. It’s been almost 3Read more “Meet the Pixers – Yocelyn Lizarraga”
Author Archives: Courtney Colonna
Join Pixability For A Discussion On The State Of Connected TV
Audiences continue to flock to Connected TV platforms, with eMarketer predicting that CTV advertising budgets will grow to $34B by 2025. To help marketers understand the rapid evolution of the CTV advertising landscape, VideoNuze is hosting the Connected TV Advertising Summit on June 14th and 15th. The two-day event will include virtual sessions from adRead more “Join Pixability For A Discussion On The State Of Connected TV”
Consumer Viewing Preferences Are Changing – Are You Ready?
We’re in the midst of a seismic shift in how consumers are watching video content. Connected TV platforms and streaming services have completely changed consumers’ video consumption, and as a result, many consumers are reevaluating their cable and satellite TV subscriptions. To help advertisers understand exactly how audiences are watching video, we surveyed more thanRead more “Consumer Viewing Preferences Are Changing – Are You Ready?”
Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV
We’re witnessing a massive transformation in the way consumers watch video content. The proliferation of digital streaming platforms has completely upended the traditional linear TV model, transforming consumer viewing habits and how consumers watch their favorite content. To understand this shift in how consumers are thinking about and watching digital video content, especially YouTube andRead more “Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV”
3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect
More and more consumers are cutting the cable cord, but they’re still looking to watch video content at home — and as a result, Connected TV viewership is soaring. As advertisers follow audiences to Connected TV platforms, however, they’re realizing that driving an effective and unified strategy across different platforms can present a challenge. Recently,Read more “3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect”
Here’s How Audiences Are Tuning In For Sports Content On YouTube
Clocking in at more than 1T views, the sports category is one of the largest on YouTube. That means sports on the platform is attracting nearly a Super Bowl-sized audience every single day, with more than 70M views daily. And with the Winter Olympics and Super Bowl right around the corner, sports content on YouTubeRead more “Here’s How Audiences Are Tuning In For Sports Content On YouTube”
2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind
With 2022 right around the corner, we asked around the industry for predictions on advertising trends and strategies for the new year. Overall, there’s a big focus on the growing overlap of YouTube and Connected TV, as well as the increasing importance of diversity, equity and inclusion initiatives on advertising and content strategies. More andRead more “2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind”
4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit
VideoNuze recently hosted the industry’s first-ever conference that focused on the overlap of Connected TV, brand suitability strategies, and how diversity, equity, and inclusion initiatives have become a critical component of advertiser strategies. The conference was a huge success, with 32 executives from UM, GroupM, Publicis Groupe, and other global media agencies sharing their hands-onRead more “4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit”
Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021
Pixability was recently named the Best Buy-Side Programmatic platform at the 2021 Digiday Technology Awards. The award was given specifically for driving a measurable impact on Connected TV platforms for our client, Saucony. Connected TV platforms are attracting audiences and ad dollars, but the space is complex and evolving — creating challenges for marketers thatRead more “Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021”
How To Drive Maximum Results On YouTube This Holiday Season
The 2021 holiday season is already in high gear, with many retailers launching Black Friday and Cyber Monday promotions in advance of their usual schedule. It’s a challenging time for marketers made even more difficult as the world finds itself still reeling from the enduring impacts of COVID-19. From changes in consumer behavior, to increasedRead more “How To Drive Maximum Results On YouTube This Holiday Season”
