Recently, we had the pleasure of working with Jack in the Box and their agency, Carat, on a groundbreaking YouTube campaign. Most marketers today still see YouTube as simply a channel for raising awareness — but the teams at Jack in the Box and Carat correctly saw that YouTube is a fantastic platform for notRead more “How Pixability Helped Jack In The Box Drive In-Store Visits Through YouTube”
Author Archives: Courtney Colonna
All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt
We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry. To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV. Jeremy sharedRead more “All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt”
Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV
Last week I had the pleasure of joining TV data expert Moe Chughtai of MIQ, and industry legend Rob Norman on an AdWeek webinar discussing the challenge of driving outcomes on YouTube and CTV. We unpacked some of the following issues: The impact of recent drastic changes in video consumption How to effectively build newRead more “Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV”
Brand Suitability On YouTube Is Not “Set it And Forget it”
Lately in the ad industry, we have seen brands and agencies more focused on brand suitability and performance than simply brand safety. Safety is table stakes, and expected on every campaign, but suitability is more nuanced and a key driver of performance. However, the biggest mistake we’re seeing made in the industry is many marketersRead more “Brand Suitability On YouTube Is Not “Set it And Forget it””
Announcing BrandShield — a product more than 10 years in the making
I have worked at Pixability for over 7 years, and this week was one of the most impactful I’ve seen here. This week, we launched BrandShield. It’s a complete suite of self-service brand suitability products unlike anything else on the market. This is the first time we are able to make our brand suitability technologyRead more “Announcing BrandShield — a product more than 10 years in the making”
