The 2024 Grammy Awards were indeed a night to remember for women across the world, as AP reported that every televised competitive award went to at least one woman. SZA had the most grammy nominations (12) while Phoebe Bridgers took home the most awards (4) during the show. “Can we acknowledge for a second howRead more “Breaking the Internet: Women dominated the 2024 Grammys AND the YouTube space to follow”
Author Archives: Courtney Colonna
5 next-level ways YouTube is changing Super Bowl LVIII
And it’s not just about Taylor Swift coverage… The Super Bowl is already the most-watched television program in the US each year, but this year’s big game is anticipated to be even bigger. This is largely due to the ongoing, unexpected crossover with the stronger-than-ever romance between Kansas City Chiefs Tight End Travis Kelce andRead more “5 next-level ways YouTube is changing Super Bowl LVIII”
Inclusive Media Initiative Creator Q&A: Fernanda Ramirez
Last week, we launched the Inclusive Media Initiative: our mission to support diverse creators and communities on YouTube. To help celebrate our launch, we sat down with one of our creators in the initiative: Fernanda Ramirez. Launching her YouTube channel in 2019, Fernanda’s follower base has quickly grown to more than 1.28M subscribers. Fernanda isRead more “Inclusive Media Initiative Creator Q&A: Fernanda Ramirez”
How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers
After 15 years, Connected TV (CTV) has emerged as the most prominent medium for advertising, disrupting TV models and subsequently offering a vast array of inventory across various platforms. However, while consumer viewing habits have changed, advertisers’ needs have largely remained the same. Knowing what content your ads run against is still top of mind,Read more “How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers”
Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week”
Introducing the Inclusive Media Initiative: Solving One of the Most Important Challenges on YouTube
Advertisers often live within a separate universe where they reach through the buying doors of Google Ads or DV360 to run the perfect ad alongside the most contextually relevant YouTube video. Or they may target viewers with Google’s robust 1st party data to capture impressions from the ideal customer profile. All of this to achieveRead more “Introducing the Inclusive Media Initiative: Solving One of the Most Important Challenges on YouTube”
3 Reasons to Include YouTube Shorts in your Video and Marketing Strategy
From Shorts to Reels to TikTok – if one thing is clear, it’s that short-form video content designed for mobile has quickly become the content king. Now, there are more ways than ever for brands and businesses to create engaging, shareable content that connects with their audience. 75%, or 1.5B, of YouTube users now watchRead more “3 Reasons to Include YouTube Shorts in your Video and Marketing Strategy”
Meet the Pixers – Dave Cleave
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Dave Cleave, our Sales Director, UK. Tell us a little bit about your background: I’ve lived in South London all my life, so not the world’s most traveled man, however, IRead more “Meet the Pixers – Dave Cleave”
Meet the Pixers – Phi Nguyen
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Phi Nguyen, our Senior Engineer. Tell us a little bit about your background: I moved around a bit, but I have been living in Massachusetts my entire life. From an earlyRead more “Meet the Pixers – Phi Nguyen”
Pixability Recognized on the 2023 Inc. 5000 for a 9th Consecutive Year
Pixability ranks among America’s Fastest-Growing Private Companies Today, we’re proud to announce that Pixability has again made the Inc. 5000 list of the fastest-growing private companies in the country for the 9th consecutive year. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Read more “Pixability Recognized on the 2023 Inc. 5000 for a 9th Consecutive Year”
