Pixability is extremely proud to support the LGBTQIA+ community during Pride Month – and every month. As we do on an annual basis, we are inviting our employees to participate in the Steps to Stonewall Challenge. Pixability’s Culture Committee developed the Steps to Stonewall Challenge to remember and honor the 1969 Stonewall Uprising in Manhattan.Read more “Pixability Kicks Off Annual Steps to Stonewall Challenge To Support Pride Month”
Author Archives: Courtney Colonna
Win Big With Olympics Advertising On YouTube
Olympic excitement is heating up on YouTube, with viewership of related content surging months before the games begin. This upward trend will only intensify as we get closer to Paris 2024, peaking during the games but remaining high for weeks afterward. View our Olympics one pager to learn more about the way people watch theRead more “Win Big With Olympics Advertising On YouTube”
Inclusive Media Initiative Creator Q&A: Gigi Robinson
Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. Welcome to Mental Health Awareness Month! As we embark on this journey of raising awareness, we’re thrilled to introduce you to Gigi Robinson, a dedicated member of our Inclusive Media Initiative. Gigi’s passion lies in championing mental health and promotingRead more “Inclusive Media Initiative Creator Q&A: Gigi Robinson”
Infographic: March Madness on YouTube
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Inclusive Media Initiative Creator Q&A: Joy Ofodu
Photography by Jarrod Anderson | createdbyjarrod.com Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. We sat down with one of our creators in the initiative: Joy Ofodu. Check out her YouTube channel here, in addition to her website, Instagram, and TikTok. Theresa: We’d love to learn a little bitRead more “Inclusive Media Initiative Creator Q&A: Joy Ofodu”
Breaking the Internet: Women dominated the 2024 Grammys AND the YouTube space to follow
The 2024 Grammy Awards were indeed a night to remember for women across the world, as AP reported that every televised competitive award went to at least one woman. SZA had the most grammy nominations (12) while Phoebe Bridgers took home the most awards (4) during the show. “Can we acknowledge for a second howRead more “Breaking the Internet: Women dominated the 2024 Grammys AND the YouTube space to follow”
5 next-level ways YouTube is changing Super Bowl LVIII
And it’s not just about Taylor Swift coverage… The Super Bowl is already the most-watched television program in the US each year, but this year’s big game is anticipated to be even bigger. This is largely due to the ongoing, unexpected crossover with the stronger-than-ever romance between Kansas City Chiefs Tight End Travis Kelce andRead more “5 next-level ways YouTube is changing Super Bowl LVIII”
Inclusive Media Initiative Creator Q&A: Fernanda Ramirez
Last week, we launched the Inclusive Media Initiative: our mission to support diverse creators and communities on YouTube. To help celebrate our launch, we sat down with one of our creators in the initiative: Fernanda Ramirez. Launching her YouTube channel in 2019, Fernanda’s follower base has quickly grown to more than 1.28M subscribers. Fernanda isRead more “Inclusive Media Initiative Creator Q&A: Fernanda Ramirez”
How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers
After 15 years, Connected TV (CTV) has emerged as the most prominent medium for advertising, disrupting TV models and subsequently offering a vast array of inventory across various platforms. However, while consumer viewing habits have changed, advertisers’ needs have largely remained the same. Knowing what content your ads run against is still top of mind,Read more “How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers”
Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week”
