From Shorts to Reels to TikTok – if one thing is clear, it’s that short-form video content designed for mobile has quickly become the content king. Now, there are more ways than ever for brands and businesses to create engaging, shareable content that connects with their audience. 75%, or 1.5B, of YouTube users now watchRead more “3 Reasons to Include YouTube Shorts in your Video and Marketing Strategy”
Author Archives: Courtney Colonna
Meet the Pixers – Dave Cleave
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Dave Cleave, our Sales Director, UK. Tell us a little bit about your background: I’ve lived in South London all my life, so not the world’s most traveled man, however, IRead more “Meet the Pixers – Dave Cleave”
Meet the Pixers – Phi Nguyen
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Phi Nguyen, our Senior Engineer. Tell us a little bit about your background: I moved around a bit, but I have been living in Massachusetts my entire life. From an earlyRead more “Meet the Pixers – Phi Nguyen”
Pixability Recognized on the 2023 Inc. 5000 for a 9th Consecutive Year
Pixability ranks among America’s Fastest-Growing Private Companies Today, we’re proud to announce that Pixability has again made the Inc. 5000 list of the fastest-growing private companies in the country for the 9th consecutive year. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Read more “Pixability Recognized on the 2023 Inc. 5000 for a 9th Consecutive Year”
Pixability Brings CTV Brand Suitability to the GroupM Premium Marketplace with new GroupM and IRIS.TV Partnership
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Pixability Brings CTV Brand Suitability to the GroupM Premium Marketplace with new GroupM and IRIS.TV Partnership”
Meet the Pixers – Meg Ford
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Meg Ford, our Principal Engineer. Tell us a little bit about your background: I’m a software engineer at Pix. I have an undergraduate degree in Visual Art, and a master’s inRead more “Meet the Pixers – Meg Ford”
Meet the Pixers – Matt Goynes
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Matt Goynes, our VP, Sales. Tell us a little bit about your background: I’m originally from Louisiana but have been raised in Texas most of my life. I spent a fewRead more “Meet the Pixers – Matt Goynes”
Meet the Pixers – Heather Peterson
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Heather Peterson, our Manager, Organic Strategy. Tell us a little bit about your background: Originally from San Diego, CA, I moved to Boston, MA after college where I studied Communications –Read more “Meet the Pixers – Heather Peterson”
[Video] Generative AI: Your New Copilot for Brand Suitability
Did you know that 37% of surveyed executives estimate that YouTube campaign impressions are unsuitable or off target? That’s not surprising, as 500 hours of video content is uploaded to YouTube every minute. At that rate, it’s nearly impossible to keep up with the nuances of brand suitability for each individual brand with humans alone.Read more “[Video] Generative AI: Your New Copilot for Brand Suitability”
Addressing Unreliable Claims About YouTube and the Google Video Partner Network
A recent report by a third-party firm stated claims about the amount of in-violation impressions that run on the Google Video Partner (GVP) network. However, this report used unreliable sampling and proxy methodologies, leaving these claims unfounded. At Pixability, we are committed to providing our clients with the highest level of brand safety, brand suitability,Read more “Addressing Unreliable Claims About YouTube and the Google Video Partner Network”
