YouTube has become an important place for indigenous voices to teach, create, laugh, heal, and lead. These channels are not just “representation.” Creators are living archives of language, art, humor, and community building that reach far beyond tribal lines. For brands and advertisers, that matters because culture travels through creators, and creators shape how audiencesRead more “Indigenous Creators on YouTube: Art, Identity, and Modern Life”
Author Archives: Zoe Zimman
Cedara x Pixability Discuss: New Media Sustainability Standards
Pixability met with Cedara’s COO, Eric Shih, to talk through a highly exciting and important update to AdNetZero’s Global Media Sustainability Framework (GMSF) – the introduction of GMSF version 1.2. Zoe Zimman: Thanks so much for joining us today, Eric! To start us off, can you walk us through what exactly the GMSF is, andRead more “Cedara x Pixability Discuss: New Media Sustainability Standards”
Back-To-School Advertising 101: YouTube Best Practices
With summer in full-swing, retailers and advertisers alike gear up for one of the busiest shopping seasons each year: Back-to-school. While YouTube has become a primary platform for back-to-school advertising, there are some key best practices advertisers should employ in order to reach the right YouTube audience in the most optimal way: Utilizing Reach toRead more “Back-To-School Advertising 101: YouTube Best Practices”
