Industry Insight

The Digital Beauty Counter

How Beauty Marketers Can Connect With Consumers Through YouTube, Facebook, And Instagram Video

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Reach And Engage Beauty Mavens Across Video Domains

In Pixability's fifth annual analysis of the beauty space across YouTube, Facebook, and Instagram, we'll unpack audience viewing behavior and video strategies to help beauty marketers understand how they can make an impact on consumers through video.


total views of beauty content on YouTube


faster audience growth on Instagram over Facebook for beauty brands


views of crossover beauty and travel content on YouTube

Overall, there’s a clear need for marketers to invest in digital-first strategies, develop video tailored to each video domain’s specific strengths, and carefully consider their contextual targeting strategy to maximize impact.
The Digital Beauty Counter |

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