Industry Insight
The Digital Beauty Counter
How Beauty Marketers Can Connect With Consumers Through YouTube, Facebook, And Instagram Video
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Reach And Engage Beauty Mavens Across Video Domains
In Pixability's fifth annual analysis of the beauty space across YouTube, Facebook, and Instagram, we'll unpack audience viewing behavior and video strategies to help beauty marketers understand how they can make an impact on consumers through video.
349B
total views of beauty content on YouTube
58%
faster audience growth on Instagram over Facebook for beauty brands
1B
views of crossover beauty and travel content on YouTube
Overall, there’s a clear need for marketers to invest in digital-first strategies, develop video tailored to each video domain’s specific strengths, and carefully consider their contextual targeting strategy to maximize impact.The Digital Beauty Counter | 2018
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