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Introducing GenAI Contextual Segments for YouTube advertising

2nd Annual Report: Bridging the Walled Garden Ecosystem

In 2016, we released our inaugural report on walled garden video advertising to help advertisers understand how to navigate the complexities of YouTube, Facebook, Instagram, and Twitter. One year later, the ecosystem has evolved dramatically, thanks to an aggressive focus on video from each walled garden. The pace of change is dizzying, but our secondRead more “2nd Annual Report: Bridging the Walled Garden Ecosystem”

How to get the most out of Facebook and Instagram video advertising

Advertising on social video platforms has never been more sophisticated. Marketers have a host of unique targeting options available to them on YouTube, Facebook, Instagram, and Twitter, and almost limitless potential to reach and engage their audience precisely and at scale. Though the platforms are increasingly mirroring each other’s product features, there are differences betweenRead more “How to get the most out of Facebook and Instagram video advertising”

The Latest Social Video News: OTT, mobile, and Spectacles

As social video platforms continue to innovate at a rapid clip, we keep an eye out for the key updates to ensure our customers stay informed. Here’s the latest must-know news from the social video advertising ecosystem: YouTube: New OTT Streaming and Sunsetting Non-Skippable Ads Last week, YouTube announced a unique over-the-top streaming service —Read more “The Latest Social Video News: OTT, mobile, and Spectacles”

Advertisers, Get Ready To Go Over The Top

This column originally appeared on AdExchanger. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as audiences continue to consume content across online video, over-the-top (OTT) and TV, there will be increasing pressure for them to converge intoRead more “Advertisers, Get Ready To Go Over The Top”

Viewability across video platforms: What our Moat partnership means

Viewability 2.0 We’re excited to announce an exclusive partnership with Moat for 2017, and look forward to working with our customers in ensuring video ad viewability across all of our YouTube, Facebook, Instagram and Twitter campaigns. The gap in cross-channel marketing measurement became smaller in 2016 when premium video ad platforms such as YouTube startedRead more “Viewability across video platforms: What our Moat partnership means”

Social video platforms start the year off with a bang: Here’s the latest

Social video platforms kicked off the new year with a host of updates and features. We know marketers will be better equipped to reach target audiences and surpass business objectives with a deeper understanding of these platforms’ offerings and insight into the future of social video — so let’s take a look at what’s new!Read more “Social video platforms start the year off with a bang: Here’s the latest”

What You Missed at CES 2017: A Digital Floor Tour

CES is the world’s largest gadget trade show, this year attracting about 175,000 attendees. In the last few years, CES has developed into one of the top marketing and advertising events, with roughly 5,000 representatives from brands, agencies, ad tech vendors, and platforms descending on the Vegas strip to catch up on the latest techRead more “What You Missed at CES 2017: A Digital Floor Tour”