Across the advertising technology industry, the term ‘cookie’ continues to be used in increasingly inaccurate and confusing ways. Some vendors contrast ‘cookie-based’ with ‘people-based’ approaches to targeting, which is misleading to some extent because both technologies only work in combination. Simply put, a cookie is the basic technical method a web browser uses to identifyRead more “Video Advertising 101: Cookie Targeting”
Tag Archives: social video advertising
On YouTube, the Diverse Beauty Space is Thriving
On social video platforms, beauty is booming, and one sub-category in particular is rapidly building momentum: diverse beauty. While beauty brands have largely marketed toward women in the past, male, transgender, or gender-nonconforming beauty creators command massive audiences online today, and these creators are turning that influence into partnerships with beauty brands. Pixability’s data showsRead more “On YouTube, the Diverse Beauty Space is Thriving”
Viewability across video platforms: What our Moat partnership means
Viewability 2.0 We’re excited to announce an exclusive partnership with Moat for 2017, and look forward to working with our customers in ensuring video ad viewability across all of our YouTube, Facebook, Instagram and Twitter campaigns. The gap in cross-channel marketing measurement became smaller in 2016 when premium video ad platforms such as YouTube startedRead more “Viewability across video platforms: What our Moat partnership means”
Social video platforms start the year off with a bang: Here’s the latest
Social video platforms kicked off the new year with a host of updates and features. We know marketers will be better equipped to reach target audiences and surpass business objectives with a deeper understanding of these platforms’ offerings and insight into the future of social video — so let’s take a look at what’s new!Read more “Social video platforms start the year off with a bang: Here’s the latest”
Advertising in the Fast Lane: Pixability’s Partnership with Zipcar
The Problem Millennials are increasingly cutting the cable cord, or never subscribing in the first place, turning instead to social video platforms like YouTube, Facebook, Instagram and Twitter to consume video. So when ride-sharing service Zipcar wanted to increase its millennial customer base, it knew that a cross-platform social video ad campaign was key. ButRead more “Advertising in the Fast Lane: Pixability’s Partnership with Zipcar”
What the Latest Video Ad Tech Hack Means for Social Video
What’s Happening? This week, White Ops released a report detailing a massive hack that’s generating as much as $5M per day through its manipulation of the programmatic open web video ad ecosystem. This means the hack could have made as much as $1B per year in fraudulent video ad revenue. This hack showed an unprecedentedRead more “What the Latest Video Ad Tech Hack Means for Social Video”
Are Social Video Platforms Moving Toward Feature Parity? Here’s the Updates that Marketers Need To Know
The dizzying pace of change in the social video landscape can seem overwhelming — but marketers who stay ahead of the updates will be able to stay ahead of their competition. So here’s your rundown on the latest updates from the major social video players: YouTube Doubling down on its commitment to being at theRead more “Are Social Video Platforms Moving Toward Feature Parity? Here’s the Updates that Marketers Need To Know”
Black Friday 2016: What’s Trending on YouTube?
America’s favorite shopping frenzy kicks off this Friday, and brands are taking steps to make sure consumers line up in front of their stores. More than ever, consumers turn to social video to learn about new products and shape their purchase decisions, and brands are responding with aggressive video ad campaigns. We powered our technologyRead more “Black Friday 2016: What’s Trending on YouTube?”
The Future of Twitter is Video
Recently, Twitter announced it will shutter Vine, the looping video platform it acquired in 2012. In some ways, Vine paved the way for today’s mobile-first social video ecosystem. But short-form video loops proved difficult to monetize. As mobile data caps loosened, and other platforms rolled out innovative new mobile video features, especially Snapchat’s custom lenses,Read more “The Future of Twitter is Video”
The world of social video changes fast — but marketers who stay up to date on the frequent developments will have a leg up on the competition. Here are the latest updates from the major social video platforms that every advertiser needs to know: YouTube. Google recently acquired FameBit, a platform that connects content creatorsRead more