The dizzying pace of change in the social video landscape can seem overwhelming — but marketers who stay ahead of the updates will be able to stay ahead of their competition. So here’s your rundown on the latest updates from the major social video players: YouTube Doubling down on its commitment to being at theRead more “Are Social Video Platforms Moving Toward Feature Parity? Here’s the Updates that Marketers Need To Know”
Tag Archives: social video
Your Complete Guide to the OTT Video Ecosystem
We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
How to Style Your Beauty Campaigns
Beauty mavens are hungry for video. The beauty space on YouTube continues to explode, and now, beauty consumers are turning to video on Facebook, Instagram, Twitter, and Snapchat as well to shape their brand decisions. Now more than ever, beauty marketers need a sophisticated advertising strategy to achieve success on social video platforms. In ourRead more “How to Style Your Beauty Campaigns”
The Future of Twitter is Video
Recently, Twitter announced it will shutter Vine, the looping video platform it acquired in 2012. In some ways, Vine paved the way for today’s mobile-first social video ecosystem. But short-form video loops proved difficult to monetize. As mobile data caps loosened, and other platforms rolled out innovative new mobile video features, especially Snapchat’s custom lenses,Read more “The Future of Twitter is Video”
The world of social video changes fast — but marketers who stay up to date on the frequent developments will have a leg up on the competition. Here are the latest updates from the major social video platforms that every advertiser needs to know: YouTube. Google recently acquired FameBit, a platform that connects content creatorsRead more
How are Social Video Platforms Handling Ad Load?
Social video is drawing more viewers and ad dollars than ever before, but how are social video platforms balancing the volume of ads that users see? Serve too many ads, and you risk users tuning out; serve too few, and platforms can’t run a viable business. It’s a fine balance to strike, and each ofRead more “How are Social Video Platforms Handling Ad Load?”
It’s Time for a Makeover: Pixability’s 2016 Beauty Study
We’ve given our annual Beauty Study a dramatic makeover. Beauty creators are extending their influence beyond YouTube, producing video content across Facebook, Instagram, Twitter, Snapchat, and Pinterest — and beauty audiences are following them there. It’s no longer enough for beauty brands to only advertise on YouTube — they must meet beauty audiences where, when,Read more “It’s Time for a Makeover: Pixability’s 2016 Beauty Study”
Taking a Page from Facebook: YouTube Adds Social Capabilities
This week, YouTube rolled out a beta test of YouTube Community — this new product, nested within a tab on creators’ channels, introduces more social capabilities to the video platform, allowing creators to share text, images, GIFs, and live video with their audiences. YouTube’s rich creator and fan communities are its chief asset, and thisRead more “Taking a Page from Facebook: YouTube Adds Social Capabilities”
Changing Channels: viewers are increasingly watching social video via connected TVs
From streaming sticks to game consoles, smart TVs to set-top boxes, the rise of internet-connected TVs have opened up another channel for audiences to view premium digital video. As these devices spread throughout consumer households, audiences are increasingly choosing to view social video via connected TVs. As viewers continue to shift their viewing habits awayRead more “Changing Channels: viewers are increasingly watching social video via connected TVs”
New Facebook Mobile Video Features Turn Up Heat On YouTube
This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral componentRead more “New Facebook Mobile Video Features Turn Up Heat On YouTube”
