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Introducing GenAI Contextual Segments for YouTube advertising

Unlocking the Power of Demand Gen on YouTube: What Advertisers Need to Know

One of the most talked-about topics to come out of Google’s ecosystem is the rise of Demand Gen—a new YouTube-focused ad format designed to drive performance at scale. If you’re serious about clicks, conversions, and measurable outcomes, Demand Gen could be a great campaign type to explore – but there are key factors to consider.Read more “Unlocking the Power of Demand Gen on YouTube: What Advertisers Need to Know”

Cultural Moments: Spring 2025 YouTube Travel Trends

Everyone in the ad industry is talking about “cultural moments” lately, and how brands should take advantage of them. In fact, YouTube just rolled out some interesting solutions related to cultural moments at Brandcast. Cultural moments can be anything from a specific event like the Super Bowl, or a season or period of increased consumerRead more “Cultural Moments: Spring 2025 YouTube Travel Trends”

Inclusive Media Initiative Creator Q&A: Jori Mezuda

Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. From electrifying festival stages to kitchen heat, JORI creative world blends bass drops with bold flavors. As a Filipino-American  DJ, musicRead more “Inclusive Media Initiative Creator Q&A: Jori Mezuda”

Inclusive Media Initiative Creator Q&A: Drex Lee

Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. What does it mean to tell stories that move people, not just across a screen, but across time, culture, and community?Read more “Inclusive Media Initiative Creator Q&A: Drex Lee”

Tracking the Shift in Consumption of Right vs. Left-Leaning News Channels on YouTube

Americans increasingly get their news and political information from YouTube, and recent data from Ad Fontes Media and Pixability shows some fascinating trends about who is tuning in and out since Trump’s inauguration.  In an analysis of viewership and political bias across 2,000+ news-focused YouTube channels, we’ve seen significant swings correlated with post-inauguration time periods.Read more “Tracking the Shift in Consumption of Right vs. Left-Leaning News Channels on YouTube”

Sustainability Beyond Media Carbon Emissions: The Basics for Starting to Measure Carbon Emissions on YouTube

With sustainability being such a crucial focus in recent years, many global brands have begun measuring their corporate carbon emissions. The combination of new carbon reporting regulations plus growing expectations from consumers have pressured brands to start actively working towards decarbonizing.  It’s important to note upfront that media emissions are defined as those generated byRead more “Sustainability Beyond Media Carbon Emissions: The Basics for Starting to Measure Carbon Emissions on YouTube”

Data Informs, Creativity Delivers at 4A’s Decisions, MN

I recently had the chance to attend the 4A’s Decisions conference in Minneapolis, centered around the timely theme: “Data Informs, Creativity Delivers.” The energy was electric, the conversations were bold, and the insights—from both agency and tech leaders—felt urgent in today’s rapidly shifting landscape. Here’s what I walked away with: Navigating the AI Age AIRead more “Data Informs, Creativity Delivers at 4A’s Decisions, MN”

Celebrating Women’s History Month: An Interview with Colette Schirmer

Nearly a decade ago, I met someone who would go on to shape Pixability’s Customer Success organization. Colette Schirmer has brought brilliance, grit, and heart to everything she touches—from leading holding company partnerships and with top brands across YouTube, to helping shape the culture and strategy at Pix. Watching her grow into an executive leaderRead more “Celebrating Women’s History Month: An Interview with Colette Schirmer”

What’s Changing with Shorts Organic Views?

Effective March 31, 2025: 🥳 Why is Pixability excited about this change? Pixability is excited about YouTube’s change to Shorts views because it aligns with the fast-scrolling, attention-driven nature of short-form content, making it easier to compare organic performance across platforms like TikTok and Instagram. The new view definition—counting as soon as a video startsRead more “What’s Changing with Shorts Organic Views?”