Summary: VTuber audiences are highly participatory and loyal, but also insular, context-specific, and sensitive to authenticity. First Things First: What Is a VTuber? A VTuber – short for Virtual YouTuber – is a digital content creator who appears on screen as a computer-generated avatar instead of showing their real face. Behind the scenes, a realRead more “VTubers, Explained: What a VTuber Is, and What They Mean for YouTube Advertisers”
Tag Archives: YouTube
What Is a “Good” VCR on YouTube? A Guide for Advertisers
When running ads on YouTube, one important metric advertisers look at is how many people watch their video all the way through – also known as VCR, or Video Completion Rate (VCR). By understanding what constitutes a ‘good’ VCR on YouTube, why it matters, and ways to improve it, advertisers can more effectively make everyRead more “What Is a “Good” VCR on YouTube? A Guide for Advertisers”
Indigenous Creators on YouTube: Art, Identity, and Modern Life
YouTube has become an important place for indigenous voices to teach, create, laugh, heal, and lead. These channels are not just “representation.” Creators are living archives of language, art, humor, and community building that reach far beyond tribal lines. For brands and advertisers, that matters because culture travels through creators, and creators shape how audiencesRead more “Indigenous Creators on YouTube: Art, Identity, and Modern Life”
Healthy Soda Wars on YouTube: What Every CPG Advertiser Can Learn
YouTube has become the most important battleground for countless Food & Drink advertisers, and healthy soda brands are the newest competitor set vying for the rapidly expanding discovery, attention, and purchase-intent generated on the platform. Healthy soda brands are having a moment. The grocery aisle seems to be packed with a new “better-for-you” soda everyRead more “Healthy Soda Wars on YouTube: What Every CPG Advertiser Can Learn”
What CTR Can I Expect on YouTube? A Guide for Advertisers
When running ads on YouTube, one of the most important metrics advertisers look at is CTR (Click-Through Rate), or the percentage of viewers who click on your ad after seeing it. But what CTR should you actually expect on YouTube? Let’s break it down. Key Takeaways: Understanding YouTube CTR CTR measures engagement: it’s the ratioRead more “What CTR Can I Expect on YouTube? A Guide for Advertisers”
Inclusive Media Initiative Creator Q&A: The 4Everblest Family
Where creativity, culture, and identity come together: An interview with The 4Everblest Family. This Hispanic Heritage Month, the Inclusive Media Initiative is proud to celebrate The 4Everblest Family, creators who remind us what representation looks like when it’s rooted in love, resilience, and cultural pride. In a time when diverse voices are needed more thanRead more “Inclusive Media Initiative Creator Q&A: The 4Everblest Family”
Holiday Shopping Trends on YouTube: How Advertisers Can Win in 2025
Date modified: November 12, 2025 From unboxings to reviews, deal previews, and gift ideas, holiday shoppers increasingly turn to YouTube to guide their holiday purchases. The holiday season is now more than a sales event – it’s a cultural moment where brands connect with their target audience through authentic storytelling and smart video strategies. InRead more “Holiday Shopping Trends on YouTube: How Advertisers Can Win in 2025”
YouTube Trends & Insights from the 2024 US Open
YouTube Reigns as US Open Content Hub The US Open continues to be the most-watched tennis event in the US, and YouTube has become a critical arena for fan engagement, highlights, and storytelling. Looking back at last year’s tournament, several major themes emerged around how fans consumed and interacted with US Open content online. KeyRead more “YouTube Trends & Insights from the 2024 US Open”
Inclusive Media Initiative Creator Q&A: Daniel Zhu
Where creativity, culture, and identity come together: An interview with Daniel Zhu, Founder of Stance. Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. Street culture has always been moreRead more “Inclusive Media Initiative Creator Q&A: Daniel Zhu”
AI-Powered Age Verification: YouTube Shifts the Safeguarding Landscape
YouTube is now testing an AI-powered age verification system in the U.S. that estimates whether users are under 18 based on account history, search behavior, and viewing patterns. Instead of relying solely on the account birthdate, the system applies teen safety measures (disabling personalized ads, activating wellbeing reminders, and limiting certain content) by default ifRead more “AI-Powered Age Verification: YouTube Shifts the Safeguarding Landscape”
