In January, Sephora got a rude awakening about how quickly the “brand suitability” of a YouTube channel can change in a short amount of time. The brand had partnered with a beauty influencer with over 1.4 million subscribers, Amanda Ensing, for sponsored content on her YouTube channel — which at first blush, looked like theRead more “What’s Considered Brand Suitable Can Change In A Day”
Tag Archives: YouTube
The Big Shift To Connected TV
I’m happy to be back with another episode of our Ad Legends series. This time, I sat down for a chat over Zoom with Brian Albert, the Managing Director of U.S. Agency Video at Google, and someone who I always love to talk with about consumer viewing patterns. After meeting his Yorkie-Poo McGoo, we talkedRead more “The Big Shift To Connected TV”
How Remote Teams Can Honor Black History Month
With many teams still working remotely this year, it’s easy to feel disconnected from the rest of the team and world. One way that Pixability managed to not only stay connected to our team and our company values, but grow as a culture, was to invest more deeply in our commitments to diversity and toRead more “How Remote Teams Can Honor Black History Month”
Are You Leveraging The Full Potential of YouTube?
Did you know that YouTube campaigns can do more than simply drive awareness? The ad industry is waking up to the fact that YouTube is great at driving results throughout the funnel, not just at the top. But to make the most of the platform, you need to have a deep knowledge of YouTube’s manyRead more “Are You Leveraging The Full Potential of YouTube?”
2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t
We all know that for the past few years, viewership of traditional TV has been on the decline, while viewership of streaming video on Connected TV has been on the rise. However, when the pandemic hit in early 2020, most experts including eMarketer thought that we’d see 18+ viewers of traditional TV grow while everyoneRead more “2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t”
User-Generated Context and Ad-Funded Connected TV
The Pixability Ad Legends video series is back for episode 2, and this was another fun one for me. The series is all about chatting with some of the best and brightest in the advertising industry, and in this episode I had the great pleasure of sitting down with former Chief Digital Officer of GroupM,Read more “User-Generated Context and Ad-Funded Connected TV”
The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021
As we head out of 2020, into what has already become a challenging 2021, I wanted to provide a few macro market trends that I predict will have an effect on the digital video ecosystem and how we all try to reach audiences. I originally wrote this post over the holiday break, and I wouldRead more “The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021”
All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt
We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry. To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV. Jeremy sharedRead more “All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt”
Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV
Last week I had the pleasure of joining TV data expert Moe Chughtai of MIQ, and industry legend Rob Norman on an AdWeek webinar discussing the challenge of driving outcomes on YouTube and CTV. We unpacked some of the following issues: The impact of recent drastic changes in video consumption How to effectively build newRead more “Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV”
Brand Suitability On YouTube Is Not “Set it And Forget it”
Lately in the ad industry, we have seen brands and agencies more focused on brand suitability and performance than simply brand safety. Safety is table stakes, and expected on every campaign, but suitability is more nuanced and a key driver of performance. However, the biggest mistake we’re seeing made in the industry is many marketersRead more “Brand Suitability On YouTube Is Not “Set it And Forget it””
