Inc. Magazine announced the 2021 list of America’s fastest-growing private companies today, and we’re proud to again be included on the list. It marks our 7th year in a row that we’ve been included on the Inc. 5000 list, an incredible achievement considering that only a select few companies make the list twice. 2020 wasRead more “Pixability Makes The Inc. 5000 List For The 7th Consecutive Year”
Tag Archives: YouTube
Former CMO Of Dunkin’ Chats About Where YouTube Fits Into Media Strategies
In our latest episode of the Ad Legends video series, we’re so excited to welcome the one and only Tony Weisman. Formerly the CMO of Dunkin’ and CEO of Digitas, the long time friend and adviser of Pixability hopped on a call with me to chat about his own career move from the agency sideRead more “Former CMO Of Dunkin’ Chats About Where YouTube Fits Into Media Strategies”
Creating A Better Social Media Environment For Young Women
Much has been said about how social media can have a negative impact on younger adults, especially on young women. Lately, many brands and organizations are trying to do something about it by shifting the focus of social media to more responsible and diverse messages. Dove recently launched a campaign “The Selfie Talk” with GrammyRead more “Creating A Better Social Media Environment For Young Women”
Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team
Big changes in video consumption over the past year are having a huge impact on how media agencies are setting up their planning and buying teams. Traditionally, the team that buys YouTube is completely separate from the teams that buy linear TV. But it’s looking like that may start to change. When we surveyed hundredsRead more “Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team”
How YouTube Spending Will Change In 2021, According To Media Agencies
A lot changed in 2020 — including our media consumption habits. To understand how agencies are adapting to this changing video landscape, and unpack industry pains around YouTube and Connected TV advertising, our insights team conducted an online survey among hundreds of U.S.-based media agencies. Here’s what we found: TV Dollars Will Go To YouTubeRead more “How YouTube Spending Will Change In 2021, According To Media Agencies”
Kellogg’s Global CMO Talks YouTube and Purpose-Driven Marketing
We’re back with another episode of our Ad Legends video series, and this time we’re thrilled to be joined by the SVP and Global CMO of Kellogg’s, and good friend of Pixability, Charisse Hughes. In this episode, we discuss reaching consumers through YouTube, and marketing with a purpose. Knowing how important traditional TV advertising hasRead more “Kellogg’s Global CMO Talks YouTube and Purpose-Driven Marketing”
What’s Considered Brand Suitable Can Change In A Day
In January, Sephora got a rude awakening about how quickly the “brand suitability” of a YouTube channel can change in a short amount of time. The brand had partnered with a beauty influencer with over 1.4 million subscribers, Amanda Ensing, for sponsored content on her YouTube channel — which at first blush, looked like theRead more “What’s Considered Brand Suitable Can Change In A Day”
The Big Shift To Connected TV
I’m happy to be back with another episode of our Ad Legends series. This time, I sat down for a chat over Zoom with Brian Albert, the Managing Director of U.S. Agency Video at Google, and someone who I always love to talk with about consumer viewing patterns. After meeting his Yorkie-Poo McGoo, we talkedRead more “The Big Shift To Connected TV”
How Remote Teams Can Honor Black History Month
With many teams still working remotely this year, it’s easy to feel disconnected from the rest of the team and world. One way that Pixability managed to not only stay connected to our team and our company values, but grow as a culture, was to invest more deeply in our commitments to diversity and toRead more “How Remote Teams Can Honor Black History Month”
Are You Leveraging The Full Potential of YouTube?
Did you know that YouTube campaigns can do more than simply drive awareness? The ad industry is waking up to the fact that YouTube is great at driving results throughout the funnel, not just at the top. But to make the most of the platform, you need to have a deep knowledge of YouTube’s manyRead more “Are You Leveraging The Full Potential of YouTube?”
