A few weeks ago, I had the pleasure of moderating a panel at Streaming Media West on YouTube strategy for major brands. The panel discussion focused on why most brands have not yet mastered the dominant entertainment platform for millennials and second-largest search engine in the world: YouTube. A very diverse group of professionals whoRead more “YouTube For Brands At Streaming Media West”
Tag Archives: YouTube
Time To Reconsider Your Hosting Strategy – YouTube For Brands
I just read yet another rather ill-conceived article about YouTube for brands. What caught my attention this time was the shaky foundation of this particular argument. It was based around a pretty infographic that reflected survey-based, non-quantitative data. Haven’t we been here before? You shouldn’t use YouTube because the analytics simply aren’t there. Not true.Read more “Time To Reconsider Your Hosting Strategy – YouTube For Brands”
Google+ and YouTube
For over a year now, Google+ has slowly been creeping into the workflow of YouTube users. Now that YouTube has announced a new comments platform that will utilize users’ Google+ accounts, it seems that it is here to stay. Although the integration process has caused a lot of aches and pains for users—our clients amongRead more “Google+ and YouTube”
Pixability, Quad/Graphics, And YouTube Convergence
Today, a big, classic media house bet on YouTube. Quad/Graphics, arguably a major player in traditional print and direct media, is making a bold and major push into YouTube. So what’s going on with the company that prints some of the most famous magazines and nearly all the top catalogs? For some time now, they’veRead more “Pixability, Quad/Graphics, And YouTube Convergence”