Last week, we launched the Inclusive Media Initiative: our mission to support diverse creators and communities on YouTube. To help celebrate our launch, we sat down with one of our creators in the initiative: Fernanda Ramirez. Launching her YouTube channel in 2019, Fernanda’s follower base has quickly grown to more than 1.28M subscribers. Fernanda isRead more “Inclusive Media Initiative Creator Q&A: Fernanda Ramirez”
Tag Archives: YouTube
How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers
After 15 years, Connected TV (CTV) has emerged as the most prominent medium for advertising, disrupting TV models and subsequently offering a vast array of inventory across various platforms. However, while consumer viewing habits have changed, advertisers’ needs have largely remained the same. Knowing what content your ads run against is still top of mind,Read more “How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers”
Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week”
Introducing the Inclusive Media Initiative: Solving One of the Most Important Challenges on YouTube
Advertisers often live within a separate universe where they reach through the buying doors of Google Ads or DV360 to run the perfect ad alongside the most contextually relevant YouTube video. Or they may target viewers with Google’s robust 1st party data to capture impressions from the ideal customer profile. All of this to achieveRead more “Introducing the Inclusive Media Initiative: Solving One of the Most Important Challenges on YouTube”
3 Reasons to Include YouTube Shorts in your Video and Marketing Strategy
From Shorts to Reels to TikTok – if one thing is clear, it’s that short-form video content designed for mobile has quickly become the content king. Now, there are more ways than ever for brands and businesses to create engaging, shareable content that connects with their audience. 75%, or 1.5B, of YouTube users now watchRead more “3 Reasons to Include YouTube Shorts in your Video and Marketing Strategy”
Pix Creator Spotlight: Hispanic Heritage Month
As we welcome the fall season, we also celebrate Hispanic Heritage Month, a time to honor and recognize the contributions, culture, and history of Hispanic and Latinx individuals in the United States. From September 15th to October 15th, the Pixability team takes the opportunity to educate ourselves and showcase the richness and diversity of theRead more “Pix Creator Spotlight: Hispanic Heritage Month”
Infographic: Primetime is Personal with YouTube CTV
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Infographic: 2023 Holiday Viewing Trends
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[Video] Generative AI: Your New Copilot for Brand Suitability
Did you know that 37% of surveyed executives estimate that YouTube campaign impressions are unsuitable or off target? That’s not surprising, as 500 hours of video content is uploaded to YouTube every minute. At that rate, it’s nearly impossible to keep up with the nuances of brand suitability for each individual brand with humans alone.Read more “[Video] Generative AI: Your New Copilot for Brand Suitability”
Addressing Unreliable Claims About YouTube and the Google Video Partner Network
A recent report by a third-party firm stated claims about the amount of in-violation impressions that run on the Google Video Partner (GVP) network. However, this report used unreliable sampling and proxy methodologies, leaving these claims unfounded. At Pixability, we are committed to providing our clients with the highest level of brand safety, brand suitability,Read more “Addressing Unreliable Claims About YouTube and the Google Video Partner Network”