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Your Complete Guide to the OTT Video Ecosystem



We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growing […]

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Your Complete Guide to the OTT Video Ecosystem


We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growing […]

Read more
.

Black Friday 2016: What’s Trending on YouTube?


America’s favorite shopping frenzy kicks off this Friday, and brands are taking steps to make sure consumers line up in front of their stores. More than ever, consumers turn to social video to learn about new products and shape their purchase decisions, and brands are responding with aggressive video ad campaigns. We powered our technology […]

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The Impact of Skippable Video Ads on Brand Lift


At first glance, skippable ads may seem like a strange concept, especially to TV-loyal advertisers. But TrueView ads, YouTube’s skippable ad format, are a win-win for both advertisers and audiences — viewers can skip ads that aren’t relevant to them, and advertisers only pay to reach audiences that stay tuned for 30 seconds (or the […]

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How to Style Your Beauty Campaigns


Beauty mavens are hungry for video. The beauty space on YouTube continues to explode, and now, beauty consumers are turning to video on Facebook, Instagram, Twitter, and Snapchat as well to shape their brand decisions. Now more than ever, beauty marketers need a sophisticated advertising strategy to achieve success on social video platforms. In our […]

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The Future of Twitter is Video


Recently, Twitter announced it will shutter Vine, the looping video platform it acquired in 2012. In some ways, Vine paved the way for today’s mobile-first social video ecosystem. But short-form video loops proved difficult to monetize. As mobile data caps loosened, and other platforms rolled out innovative new mobile video features, especially Snapchat’s custom lenses, […]

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Social Video Changes Fast — Here’s What You Need To Know


The world of social video changes fast — but marketers who stay up to date on the frequent developments will have a leg up on the competition. Here are the latest updates from the major social video platforms that every advertiser needs to know: YouTube. Google recently acquired FameBit, a platform that connects content creators […]

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How are Social Video Platforms Handling Ad Load?


Social video is drawing more viewers and ad dollars than ever before, but how are social video platforms balancing the volume of ads that users see? Serve too many ads, and you risk users tuning out; serve too few, and platforms can’t run a viable business. It’s a fine balance to strike, and each of […]

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