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Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week



Competition is fierce around the holidays, as marketers across industries aim to take advantage of consumer excitement with new seasonal content. This Halloween is no exception, with brands from Crest to Ford vying for the spotlight. Or take Gap, who chose to bypass costumes and candy and jump right to turkey and mistletoe instead. Here […]

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Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week


Competition is fierce around the holidays, as marketers across industries aim to take advantage of consumer excitement with new seasonal content. This Halloween is no exception, with brands from Crest to Ford vying for the spotlight. Or take Gap, who chose to bypass costumes and candy and jump right to turkey and mistletoe instead. Here […]

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Programmatic, YouTube, & the New Media Landscape


Today we made a major announcement around programmatic technology, Pixability, and YouTube. Before I discuss why we changed the YouTube media buying equation, I’d like to share some recent industry news that highlights some of our motivations here at Pixability. It’s “TV Land” time for TV. When the CEO of Omnicom Media Group advises the […]

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Air New Zealand Heads to Middle Earth; IKEA Parodies “The Shining” – YouTube Video Analysis


Brands are getting more creative than ever when it comes to YouTube advertising. Take Air New Zealand, for example: an airline who re-created Middle Earth (the fantasy home of Bilbo the Hobbit) for their latest commercial, or Swedish furniture powerhouse IKEA, who gave a nod to “The Shining” in its latest Halloween-themed YouTube ad. Check […]

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Who doesn’t love CHANEL No. 5 & Netflix? YOUTUBE VIDEO ANALYSIS


You’ve heard of CHANEL No. 5, yes? Perhaps that’s because this luxury brand is doing all the right things when it comes to marketing (and YouTube video).  This week, our Branded YouTube Videos of the Week series continues this week with five new Pixability video picks. Pixability is full of YouTube-Certified experts who know the […]

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KMART, SPEED STICK, AND SAMSUNG: OH MY! YOUTUBE VIDEO ANALYSIS


Kmart, Samsung, Speed Stick, Gatorade, and PUMA are producing fantastic YouTube ads. Read this week’s YouTube Brand Videos post to learn what these market leaders are doing right, and where there is still room for improvement. 1. Kmart: Not a Christmas Commercial Why it works: Points out how ridiculous Kmart is being, but the use […]

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Help Vote Pixability Into A SXSW 2015 Speaking Slot


South by Southwest (SXSW) is a big deal. Some of the most brilliant minds across a variety of industries gather each March in Texas to spread the latest thought-leadership and insights that will set the stage for the year to come. And we need your help winning a speaking slot in the 2015 SXSW program. […]

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Reel Video Summit 2014: What do Monopoly™ and YouTube have in common?


Monopoly™ and YouTube have more in common than one might expect. In fact, last week at Reel Video Summit 2014, Pixability laid out six reasons why lessons learned during childhood Monopoly™ games are applicable to YouTube marketing. Brands, agencies, independent creators, YouTube advertising and marketing companies, and members of the media came together for ReelSEO’s two-day […]

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