To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”
Author Archives: Ellen Flaherty
A View From La Croisette: Cannes Lions 2018
Last week, the Pixability team headed to the South of France for the annual pilgrimage to Cannes Lions. With estimates ranging from 10-30% fewer attendees than previous years, the 2018 Cannes Lions festival definitely saw a lighter crowd. However, the ebbing popularity may have contributed to the event being one of the most productive I’veRead more “A View From La Croisette: Cannes Lions 2018”
How Consumers Are Tuning In For Music Content On YouTube
Consumers continue to flock to YouTube to view and listen to music content from their favorite artists. To better understand how advertisers can reach passionate consumers around this unique category, Pixability’s data analysts powered our platform to analyze the music space on YouTube — let’s dig into how the vast space continues to grow, andRead more “How Consumers Are Tuning In For Music Content On YouTube”
Here’s When Audiences Are Turning To The Digital Video Powerhouses
In Pixability’s third annual report on the state of digital video advertising, our analysts found that audiences continue to turn to YouTube, Facebook, Instagram, and Twitter throughout the day. However, our research shows that distinct consumer viewing patterns have emerged as consumers look to each platform during specific moments. Facebook and Instagram see a relativelyRead more “Here’s When Audiences Are Turning To The Digital Video Powerhouses”
YouTube is a sleeping giant in the OTT space
Consumers are cutting the cable cord — or never subscribing to cable in the first place — but they’re still looking to consume video content in the living room. Marketers have long known that consumers are viewing YouTube on living room screens through over-the-top (OTT) devices and connected TVs, but the size of this audienceRead more “YouTube is a sleeping giant in the OTT space”
Brand Suitability Remains a Significant Hurdle for Marketers
Brand suitability still poses a significant challenge to marketers, despite the issue being top-of-mind for more than two years. Google and Facebook — the top destinations for shifting audiences and ad dollars — are hard at work to combat the issue, eliminating unsavory content and preventing brands from appearing against unsuitable videos. YouTube promised toRead more “Brand Suitability Remains a Significant Hurdle for Marketers”
Breaking down video ad performance and audience behavior: Pixability’s 3rd annual report on digital video
As YouTube, Facebook, Instagram, Twitter, and Snapchat continue to evolve, how can marketers maximize the impact of their video spend? Pixability’s third annual report on the state of digital video is here to answer that question, breaking down video ad performance and audience behavior across the changing digital video ecosystem. YouTube, Facebook, and the otherRead more “Breaking down video ad performance and audience behavior: Pixability’s 3rd annual report on digital video”
Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact
This perspective originally appeared on AdExchanger on February 19th, 2018. The digital advertising industry needs to move away from the incendiary headlines toward a more nuanced perspective of brand safety. Marketers should not view the issue as a binary where there are only two clear answers — brand-safe or non-brand-safe — but instead invest inRead more “Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact”
Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup
Not an official sponsor of the World Cup? That doesn’t mean you can’t still participate in the massive World Cup conversation. The key to connecting with this passionate community of fans (which is already buzzing about the tournament 3 months out) lies in digital video. Viewers are increasingly turning to video platforms like YouTube, Facebook,Read more “Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup”
Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram
Audience eyeballs and ad dollars are increasingly moving to Google and Facebook — in fact, GroupM estimates that the duopoly attracted 84% of digital advertising dollars in 2017 — but managing video campaigns across these platforms remains a significant challenge for advertisers. Dissimilar ad formats, creative sizes, view definitions, and targeting parameters mean that advertisersRead more “Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram”
