Last week, we held a webinar with Adweek that took a look at how marketers can develop smarter YouTube strategies to balance brand safety, suitability, and performance. Pixability’s Chief Product Officer Jackie Paulino led the discussion, joined by our friends and brand safety experts Rob Rakowitz, Initiative Lead at GARM and John Montgomery, EVP of Brand Safety at GroupM.
The group discussed the steps YouTube has taken over the years to address brand safety on the platform, and how marketers can evolve their strategies around brand safety and suitability to appear against content that makes sense for their brand, while still driving performance and scale.
We also shared a first look at our new study on brand safety and suitability on YouTube. Developed in collaboration with GARM, we used real campaign data to understand and identify how marketers can find the right methods to drive performance in suitable contexts.
We know marketers are short on time, so check out the highlights of the webinar below — and click here to view the full webinar recording.