video ad viewability on walled gardens
increase in click-through rate on Facebook from Q1 to Q4 2016
higher view-to-completion rate on YouTube than Facebook
It’s crucial that advertisers have a comprehensive knowledge of the platforms’ changing video ad offerings, metrics, and unique strengths to make informed media decisions. Pixability’s second annual guide unlocks the cross-platform data and insights — including year-over-year changes — that advertisers need to succeed. To get your hands on the full study, set up a meeting today.
how audience behavior, targeting, maturity, and performance differs across platforms
how the walled gardens stack up when it comes to viewability
how to tap into platform nuances to drive media performance