Pixability Industry Insight

Bridging the Walled
Garden Ecosystem

Video Player Graphic

95%

video ad viewability on walled gardens

520%

increase in click-through rate on Facebook from Q1 to Q4 2016

6X

higher view-to-completion rate on YouTube than Facebook

2016 Pixability Beauty Study Booklet Cover

Download Pixability’s 2nd Annual Guide to Walled Garden Video Advertising

It’s crucial that advertisers have a comprehensive knowledge of the platforms’ changing video ad offerings, metrics, and unique strengths to make informed media decisions. Pixability’s second annual guide unlocks the cross-platform data and insights — including year-over-year changes — that advertisers need to succeed. To get your hands on the full study, set up a meeting today.

Though these walled gardens are well-established, they’re each continuously expanding, refining, and ultimately improving their video capabilities. On the surface, their video-specific features and functionality have become more similar from the perspective of users, brands, and agencies; however, key differences remain in platform strategy — and advertising outcomes.

Pixability’s second annual guide, Bridging the Walled Garden Ecosystem, will empower marketers to:

Understand

how audience behavior, targeting, maturity, and performance differs across platforms

Find out

how the walled gardens stack up when it comes to viewability

Recognize

how to tap into platform nuances to drive media performance

Download the highlights of Pixability’s guide now. To get your hands on the full study, set up a meeting today.