Total views of beauty and personal care videos
Year-over-year growth of the beauty and personal care space on YouTube
Of the beauty conversation on YouTube is controlled by brands
Consumers are increasingly turning to social video platforms to find and compare products, understand new styles, and ultimately make brand decisions. Pixability’s latest report unpacks the beauty and personal care spaces across YouTube, Facebook, Instagram, Twitter, and Snapchat, helping marketers understand how to reach and engage beauty and personal care consumers, and maximize the impact of their media spend.
audience viewing preferences to better plan and develop video strategies across platforms.
which beauty and personal care brands are performing best across social video platforms.
the effectiveness of their cross-platform video ad spend, by engaging beauty and personal care mavens on the platforms they love.