Pixability Industry Insight

Standing Out

Video Player Graphic

How Beauty And Personal Care Brands Can Make An Impact With Social Video

222B

Total views of beauty and personal care videos

65%

Year-over-year growth of the beauty and personal care space on YouTube

2%

Of the beauty conversation on YouTube is controlled by brands

2016 Pixability Beauty Study Booklet Cover

Get Pixability's latest report on beauty across the social video ecosystem

Consumers are increasingly turning to social video platforms to find and compare products, understand new styles, and ultimately make brand decisions. Pixability’s latest report unpacks the beauty and personal care spaces across YouTube, Facebook, Instagram, Twitter, and Snapchat, helping marketers understand how to reach and engage beauty and personal care consumers, and maximize the impact of their media spend.

Consumers are engaging with each social video platform in different ways, but through a deep knowledge of their viewing preferences, combined with each platform’s unique set of targeting capabilities and ad formats, brand marketers have an opportunity to make an impact on these consumers throughout their online purchase journey.

Pixability’s beauty study will help marketers:

Uncover

audience viewing preferences to better plan and develop video strategies across platforms.

Find out

which beauty and personal care brands are performing best across social video platforms.

Maximize

the effectiveness of their cross-platform video ad spend, by engaging beauty and personal care mavens on the platforms they love.

Download the highlights of Pixability's beauty and personal care study now. To get the full report, set up a meeting today.