So amidst the 4.4M holiday-related videos, 551K channels, and 143B total views, which content categories are performing best, and which brands are seizing the holiday opportunity on YouTube?
Check out our infographic on 2016 holiday momentum on YouTube.
Beauty marketers must understand the intricacies of the social video landscape to connect with today’s digital beauty mavens.
Pixability’s third annual beauty study uncovers year-over-year changes in the online beauty ecosystem, new trends and predictions, and the latest video advertising opportunities on YouTube, Facebook, Instagram, and more.
Today’s path to purchase can have up to 900 digital touchpoints, and the average number of dealership visits has dropped to 1.6 (from 5 visits in 2002).
Automotive brand control of traditional channels — like TV commercials, newspaper advertising, and dealership visits — has been replaced by a more complex sequence of interactions along the consumer journey. And online video — especially on YouTube, Facebook, and Instagram — plays a big role.
As these platforms continue to introduce ad formats and targeting features attractive to advertisers, the need to understand — and stay on top of — this complex ecosystem has never been greater. This guide is designed to educate media professionals and brand advertisers about video advertising on and across the walled gardens.
Pixability powered its video ad buying and marketing technology to measure and analyze the success of last year’s Super Bowl ads on YouTube in advance of Super Bowl 50. We uncovered several key findings that advertisers should consider in their strategies before, during, and after the big game.
In Pixability’s latest analysis of the YouTube behavior of the Top 100 Brands (as defined by Interbrand’s 2014 Best Global Brands Report, the data shows that brand viewership is growing and audience engagement is up. It is a sign that brands’ YouTube strategies have matured at last.
Beauty on YouTube 2015 presents the latest YouTube beauty trends and findings extracted from Pixability’s YouTube software. Pixability’s brand-new study analyzes the YouTube practices of 215 beauty brands and 182,621 independent YouTube beauty creators who create YouTube videos focused on makeup, skincare, hair, nails, and perfume.
The Top 100 Global Brands: Key Lessons for Success on YouTube is a comprehensive industry study on the use of YouTube by the leading global brands to drive video and digital marketing success. The brands driving the best results are moving beyond television-style brand awareness to much more socially-engaged, longer-form, content-rich channels.
Consumer electronics is a large and dynamic industry characterized by constant innovation and rapid change. In 2014, YouTube continued to reshape the electronics marketplace as consumers shift key brand decisions away from brick-and-mortar stores and onto YouTube. YouTube has become the primary destination for audiences to research consumer electronics products, discover new devices, and watch reviews before making purchasing decisions