We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
Tag Archives: digital video advertising
Black Friday 2016: What’s Trending on YouTube?
America’s favorite shopping frenzy kicks off this Friday, and brands are taking steps to make sure consumers line up in front of their stores. More than ever, consumers turn to social video to learn about new products and shape their purchase decisions, and brands are responding with aggressive video ad campaigns. We powered our technologyRead more “Black Friday 2016: What’s Trending on YouTube?”
The Impact of Skippable Video Ads on Brand Lift
At first glance, skippable ads may seem like a strange concept, especially to TV-loyal advertisers. But TrueView ads, YouTube’s skippable ad format, are a win-win for both advertisers and audiences — viewers can skip ads that aren’t relevant to them, and advertisers only pay to reach audiences that stay tuned for 30 seconds (or theRead more “The Impact of Skippable Video Ads on Brand Lift”
How to Style Your Beauty Campaigns
Beauty mavens are hungry for video. The beauty space on YouTube continues to explode, and now, beauty consumers are turning to video on Facebook, Instagram, Twitter, and Snapchat as well to shape their brand decisions. Now more than ever, beauty marketers need a sophisticated advertising strategy to achieve success on social video platforms. In ourRead more “How to Style Your Beauty Campaigns”
How are Social Video Platforms Handling Ad Load?
Social video is drawing more viewers and ad dollars than ever before, but how are social video platforms balancing the volume of ads that users see? Serve too many ads, and you risk users tuning out; serve too few, and platforms can’t run a viable business. It’s a fine balance to strike, and each ofRead more “How are Social Video Platforms Handling Ad Load?”
Driving Media Performance and Agency Growth: Pixability’s Partnership with Blue Chip Marketing
Given that viewers — particularly hard-to-reach millennials — are tuning in to social video platforms at far higher rates than linear TV (85% of US 13-24 year olds watch video on YouTube), Chicago-based integrated agency Blue Chip Marketing knew that social video was critical to its clients’ advertising strategies. But it needed a partner toRead more “Driving Media Performance and Agency Growth: Pixability’s Partnership with Blue Chip Marketing”
Changing Channels: viewers are increasingly watching social video via connected TVs
From streaming sticks to game consoles, smart TVs to set-top boxes, the rise of internet-connected TVs have opened up another channel for audiences to view premium digital video. As these devices spread throughout consumer households, audiences are increasingly choosing to view social video via connected TVs. As viewers continue to shift their viewing habits awayRead more “Changing Channels: viewers are increasingly watching social video via connected TVs”
Your Complete Guide to Social Video Advertising
Advertising on social video platforms like YouTube, Facebook, Instagram and Twitter empowers marketers to reach and engage their target audience — especially the hard-to-reach millennial demographic. But managing a high-performing campaign requires a deep knowledge of the online video ad landscape, as the various types of ad formats and view definitions can create cross-platform confusion.Read more “Your Complete Guide to Social Video Advertising”
The Rio Olympics: End of an Era
The Olympic flame has been extinguished in Rio, marking the end of the 2016 Summer Games, and also the end of an era. NBC’s TV ratings were down by roughly 18% — with a 14.4 household rating and 25.4 million viewers — compared to the 2012 Summer Olympics in London, and saw the lowest viewershipRead more “The Rio Olympics: End of an Era”
The Case for Twitter Video Advertising
The favorite platform of journalists, politicians, and celebrities, Twitter has emerged as the hub for real-time discussion. When live events occur, it’s where the digital world turns to take the pulse of — and contribute to — the online conversation. While YouTube and Facebook attract the lion’s share of digital video viewership and ad spend,Read more “The Case for Twitter Video Advertising”
