Social video platforms are evolving every day, introducing new features, ad products, and innovations — and we monitor these platforms closely to make sure our customers are up to speed. Here’s the latest social video news that marketers need to know: YouTube: Redesigned user experience YouTube recently released a sneak peek of its new userRead more “The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat”
Tag Archives: Facebook
F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators
Video was the cornerstone of the new features that Facebook announced at the F8 developer conference. Many of the core product updates and announcements were designed to make the platform more appealing to creators and viewers of video content, while simultaneously increasing watch time on the platform. These announcements, like augmented reality 3D effects andRead more “F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators”
F8 Report: Virtual reality goes social, augmented reality hardware, and texting with your brain
At Facebook’s F8 developer conference, the social network showcased a number of groundbreaking technologies, including updates to its video products, and teased some long-term projects that are on the horizon. Here’s a rundown of the key projects that stood out to us: Virtual reality is becoming more realistic — and more social The company unveiledRead more “F8 Report: Virtual reality goes social, augmented reality hardware, and texting with your brain”
2nd Annual Report: Bridging the Walled Garden Ecosystem
In 2016, we released our inaugural report on walled garden video advertising to help advertisers understand how to navigate the complexities of YouTube, Facebook, Instagram, and Twitter. One year later, the ecosystem has evolved dramatically, thanks to an aggressive focus on video from each walled garden. The pace of change is dizzying, but our secondRead more “2nd Annual Report: Bridging the Walled Garden Ecosystem”
How to get the most out of Facebook and Instagram video advertising
Advertising on social video platforms has never been more sophisticated. Marketers have a host of unique targeting options available to them on YouTube, Facebook, Instagram, and Twitter, and almost limitless potential to reach and engage their audience precisely and at scale. Though the platforms are increasingly mirroring each other’s product features, there are differences betweenRead more “How to get the most out of Facebook and Instagram video advertising”
As social video races to feature parity, what’s an advertiser to do?
This column originally appeared on Mediatel. 2016 was no doubt the year of social video; but as more and more viewers turned to YouTube, Facebook, Instagram and Twitter to consume video, these platforms increasingly began to resemble one another. Historically, social platforms have taken bold steps to attract audiences and ad revenue. YouTube built aRead more “As social video races to feature parity, what’s an advertiser to do?”
The Latest Social Video News: OTT, mobile, and Spectacles
As social video platforms continue to innovate at a rapid clip, we keep an eye out for the key updates to ensure our customers stay informed. Here’s the latest must-know news from the social video advertising ecosystem: YouTube: New OTT Streaming and Sunsetting Non-Skippable Ads Last week, YouTube announced a unique over-the-top streaming service —Read more “The Latest Social Video News: OTT, mobile, and Spectacles”
Here’s a first look at Facebook’s new OTT video app
Last week brought two major developments in the over-the-top (OTT) ecosystem: YouTube announced a forthcoming OTT service that bundles YouTube content with network and cable TV channels, and Facebook launched a new app for Apple TV and Samsung Smart TVs. As Pixability CEO Bettina Hein recently commented in AdExchanger, online video platforms are aggressively expandingRead more “Here’s a first look at Facebook’s new OTT video app”
Advertisers, Get Ready To Go Over The Top
This column originally appeared on AdExchanger. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as audiences continue to consume content across online video, over-the-top (OTT) and TV, there will be increasing pressure for them to converge intoRead more “Advertisers, Get Ready To Go Over The Top”
Video Advertising 101: Cookie Targeting
Across the advertising technology industry, the term ‘cookie’ continues to be used in increasingly inaccurate and confusing ways. Some vendors contrast ‘cookie-based’ with ‘people-based’ approaches to targeting, which is misleading to some extent because both technologies only work in combination. Simply put, a cookie is the basic technical method a web browser uses to identifyRead more “Video Advertising 101: Cookie Targeting”
