From streaming sticks to game consoles, smart TVs to set-top boxes, the rise of internet-connected TVs have opened up another channel for audiences to view premium digital video. As these devices spread throughout consumer households, audiences are increasingly choosing to view social video via connected TVs. As viewers continue to shift their viewing habits awayRead more “Changing Channels: viewers are increasingly watching social video via connected TVs”
Tag Archives: social video advertising
Your Complete Guide to Social Video Advertising
Advertising on social video platforms like YouTube, Facebook, Instagram and Twitter empowers marketers to reach and engage their target audience — especially the hard-to-reach millennial demographic. But managing a high-performing campaign requires a deep knowledge of the online video ad landscape, as the various types of ad formats and view definitions can create cross-platform confusion.Read more “Your Complete Guide to Social Video Advertising”
Get Educated: Social Video Delivers Reach for Higher Ed
For higher education advertisers, there’s no better way to reach an engaged high school- and college-aged audience than on YouTube, Facebook, Instagram, and Twitter. According to eMarketer, 85% of 13-24 year-olds choose to watch video on YouTube, far ahead of cable or satellite TV, while 53% watch video on Facebook, and 37% watch on Instagram.Read more “Get Educated: Social Video Delivers Reach for Higher Ed”
