Last week brought two major developments in the over-the-top (OTT) ecosystem: YouTube announced a forthcoming OTT service that bundles YouTube content with network and cable TV channels, and Facebook launched a new app for Apple TV and Samsung Smart TVs. As Pixability CEO Bettina Hein recently commented in AdExchanger, online video platforms are aggressively expandingRead more “Here’s a first look at Facebook’s new OTT video app”
Tag Archives: social video
Advertisers, Get Ready To Go Over The Top
This column originally appeared on AdExchanger. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as audiences continue to consume content across online video, over-the-top (OTT) and TV, there will be increasing pressure for them to converge intoRead more “Advertisers, Get Ready To Go Over The Top”
And The Oscar (on YouTube) Goes To…
For the second year running, we’ve teamed up with YouTube to analyze how people engage with movie-related content on the platform, in advance of Hollywood rolling out the red carpet for the 2017 Oscars. Our analysis coincides with release of YouTube’s special-edition Movie Trailers Leaderboard, which ranks the top performing Best Picture nominee trailers onRead more “And The Oscar (on YouTube) Goes To…”
On YouTube, the Diverse Beauty Space is Thriving
On social video platforms, beauty is booming, and one sub-category in particular is rapidly building momentum: diverse beauty. While beauty brands have largely marketed toward women in the past, male, transgender, or gender-nonconforming beauty creators command massive audiences online today, and these creators are turning that influence into partnerships with beauty brands. Pixability’s data showsRead more “On YouTube, the Diverse Beauty Space is Thriving”
Viewability across video platforms: What our Moat partnership means
Viewability 2.0 We’re excited to announce an exclusive partnership with Moat for 2017, and look forward to working with our customers in ensuring video ad viewability across all of our YouTube, Facebook, Instagram and Twitter campaigns. The gap in cross-channel marketing measurement became smaller in 2016 when premium video ad platforms such as YouTube startedRead more “Viewability across video platforms: What our Moat partnership means”
What You Missed at CES 2017: A Digital Floor Tour
CES is the world’s largest gadget trade show, this year attracting about 175,000 attendees. In the last few years, CES has developed into one of the top marketing and advertising events, with roughly 5,000 representatives from brands, agencies, ad tech vendors, and platforms descending on the Vegas strip to catch up on the latest techRead more “What You Missed at CES 2017: A Digital Floor Tour”
Advertising in the Fast Lane: Pixability’s Partnership with Zipcar
The Problem Millennials are increasingly cutting the cable cord, or never subscribing in the first place, turning instead to social video platforms like YouTube, Facebook, Instagram and Twitter to consume video. So when ride-sharing service Zipcar wanted to increase its millennial customer base, it knew that a cross-platform social video ad campaign was key. ButRead more “Advertising in the Fast Lane: Pixability’s Partnership with Zipcar”
What the Latest Video Ad Tech Hack Means for Social Video
What’s Happening? This week, White Ops released a report detailing a massive hack that’s generating as much as $5M per day through its manipulation of the programmatic open web video ad ecosystem. This means the hack could have made as much as $1B per year in fraudulent video ad revenue. This hack showed an unprecedentedRead more “What the Latest Video Ad Tech Hack Means for Social Video”
This Winter, Holiday Content Heats Up On YouTube
Holiday content is more popular than ever on YouTube, as consumers turn to the platform to research gifts, shape their holiday purchase decisions, or stream seasonal music. The overall category clocks in at more than 143B total views. Brands have a considerable opportunity to use video to engage their core audience leading up to andRead more “This Winter, Holiday Content Heats Up On YouTube”
It’s beginning to look a lot like YouTube
Much like we saw around Black Friday, the holidays are proving to be more popular than ever on YouTube. In fact, holiday views have increased over 65% year-over-year since 2011. That’s because consumers are increasingly turning to YouTube to research gifts and shape their holiday purchase decisions. So amidst the 4.4M holiday-related videos, 551K channels,Read more “It’s beginning to look a lot like YouTube”