Audiences are craving food and beverage content across social video platforms — the space has generated more than 465B views on YouTube alone, and grew 60% year-over-year in 2016… and it’s still growing. Audiences are tuning in to find recipes and tutorials, compare products, and connect with fellow food lovers — and they’re traveling fromRead more “Unwrapping the food and beverage space across social video platforms”
Tag Archives: social video
Breaking down beauty and personal care across social video platforms
More and more, beauty and personal care consumers are turning to social video platforms like YouTube, Facebook, Instagram, Twitter and Snapchat to understand which products and brands are right for them. But the beauty and personal care space is a massive category across social video platforms — clocking in at 222B views on YouTube aloneRead more “Breaking down beauty and personal care across social video platforms”
Engaging the consumer electronics audience
The audience looking for consumer electronics content on social video is massive — but how can CE marketers maximize the impact of their content to reach the right audience at scale? We uncovered a number of insights in our recent analysis of the CE space across social video platforms to help do just that. ForRead more “Engaging the consumer electronics audience”
Bring your advertising to the next level with Pixability’s gaming study
Did you know that mobile gaming occupies only 4.3% of the total gaming space on YouTube, but this small segment still accounts for more than 60B views? The gaming community has developed a rich and engaged community across YouTube, Facebook, Instagram, Twitter, and Twitch. Our analysts took a deep dive into the gaming category toRead more “Bring your advertising to the next level with Pixability’s gaming study”
Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative
Today, far too many brands and agencies have a cookie-cutter approach to mobile marketing. These marketers want to fit briefs, media plans, and creatives designed for legacy media like TV and print into modern social and digital strategies. However, the age of mobile has ushered in new consumption habits, and marketers must tell their brand’sRead more “Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative”
Facebook shifts its strategy with new Watch tab
For quite a while, Facebook has been experimenting with a dedicated video tab, but last week it rolled out a tab called “Watch” to its mobile apps, which features professional video content. In previous iterations, the video tab was a mix of videos from pages your friends liked, live content, and suggested videos. But nowRead more “Facebook shifts its strategy with new Watch tab”
The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more
Social video platforms are constantly innovating to attract more ad dollars and audience eyeballs. Here at Pixability, we keep our ear to the ground to keep our customers in the know. Check out the latest updates you need to get up to speed on: YouTube: In-app sharing and messaging YouTube rolled out an experimental featureRead more “The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more”
The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More
Social video platforms continue to refine their ad products and user experience — and at Pixability, we keep a close eye on the platform updates that our customers need to know about. Here’s the latest that you need to get up to speed on: YouTube: New YouTube Measurement Program YouTube launched a new Measurement ProgramRead more “The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More”
Ad Tech Around the World: VidCon & Cannes Recap
Last week, the advertising industry descended upon the South of France for the Cannes Lions Festival of Creativity, and halfway around the world, creators, fans and ad industry execs converged at VidCon. Both events serve as a barometer for online video and ad tech, with announcements and panels that gauge where the industry at largeRead more “Ad Tech Around the World: VidCon & Cannes Recap”
Pixability selected as one of YouTube Measurement Program’s first partners
At Pixability, we obsess over our customers — in fact, it’s one of the main tenets of our culture code. Our team works hard to earn our customer’s trust, and keep it. So, we’ve always been committed to ensuring that our video metrics are precise, derived from the highest quality methodology, and are easily understoodRead more “Pixability selected as one of YouTube Measurement Program’s first partners”
