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Introducing GenAI Contextual Segments for YouTube advertising

Pixability Brings CTV Brand Suitability to the GroupM Premium Marketplace with new GroupM and IRIS.TV Partnership

The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Pixability Brings CTV Brand Suitability to the GroupM Premium Marketplace with new GroupM and IRIS.TV Partnership”

3 Things To Know About The TV & Movies Category On YouTube

It should come as no surprise that Movies and TV content attracts a massive audience on YouTube. The platform is the first stop for consumers looking to discover and share video content around their passions, so a highly visual space like Movies and TV is a perfect fit for YouTube. We wanted to better understandRead more “3 Things To Know About The TV & Movies Category On YouTube”

Webinar Recap: The State of Play on CTV

Last month, executives from across the advertising industry shared their insights during the virtual Connected TV Advertising Summit, presented by VideoNuze. In our session, Chief Product Officer Jackie Swansburg Paulino joined Trevor Buchmayr (Head of U.S. Programmatic, PHD), Jen Soch (Executive Director, Channel Solutions, GroupM), and Anthony Susi (Director, Marketplace Development, Xandr) for a fascinatingRead more “Webinar Recap: The State of Play on CTV”

Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV

We’re witnessing a massive transformation in the way consumers watch video content. The proliferation of digital streaming platforms has completely upended the traditional linear TV model, transforming consumer viewing habits and how consumers watch their favorite content. To understand this shift in how consumers are thinking about and watching digital video content, especially YouTube andRead more “Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV”