Back-to-school shopping is a summer-long effort, with Americans spending an estimated $135.5billion on back-to-school and back-to-college shopping in 2023. From school supply hauls to outfit ideas to lunch recipes, millions of students and parents turn to YouTube for inspiration to fuel their shopping trips. In 2023, views on back-to-school related content hit 4.4B over theRead more “The Back to School Countdown is On”
Tag Archives: video advertising
Summer Sports Viewership On YouTube
At Pixability, we’re committed to inclusion and wanted to showcase the increased viewership trends among women’s sports fans. Sports has historically been dominated by men, but the gap in viewership between womens and mens sports continues to narrow. View our Summer Sports one pager to learn more about the uptick in Sports viewership on YouTubeRead more “Summer Sports Viewership On YouTube”
Win Big With Olympics Advertising On YouTube
Olympic excitement is heating up on YouTube, with viewership of related content surging months before the games begin. This upward trend will only intensify as we get closer to Paris 2024, peaking during the games but remaining high for weeks afterward. View our Olympics one pager to learn more about the way people watch theRead more “Win Big With Olympics Advertising On YouTube”
Infographic: March Madness on YouTube
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Breaking the Internet: Women dominated the 2024 Grammys AND the YouTube space to follow
The 2024 Grammy Awards were indeed a night to remember for women across the world, as AP reported that every televised competitive award went to at least one woman. SZA had the most grammy nominations (12) while Phoebe Bridgers took home the most awards (4) during the show. “Can we acknowledge for a second howRead more “Breaking the Internet: Women dominated the 2024 Grammys AND the YouTube space to follow”
5 next-level ways YouTube is changing Super Bowl LVIII
And it’s not just about Taylor Swift coverage… The Super Bowl is already the most-watched television program in the US each year, but this year’s big game is anticipated to be even bigger. This is largely due to the ongoing, unexpected crossover with the stronger-than-ever romance between Kansas City Chiefs Tight End Travis Kelce andRead more “5 next-level ways YouTube is changing Super Bowl LVIII”
Infographic: CPG Food & Beverage Advertising on YouTube
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Have You Heard of the “Cyber 5”?
For many, the weekend after Thanksgiving is filled with family, friends and lots of leftovers. Increasingly online shopping is becoming a favorite pastime for this long weekend. In fact, “Cyber 5” – the five days from Thanksgiving to Cyber Monday – saw a record-breaking number of consumers last year. Are you ready to take advantageRead more “Have You Heard of the “Cyber 5”? “
YouTube is all “Gravy” this Thanksgiving
As the festive season hits its stride, consumers are turning to YouTube for inspiration, education, and relaxation. Did you know? Check out our Thanksgiving package to learn how Pixability can make your YouTube strategy “easy as pumpkin pie”.
Infographic: Primetime is Personal with YouTube CTV
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