Each month, we take a deep dive into major video platforms to uncover the latest updates and changes that matter to marketers. This month, we’re focusing on YouTube, as the platform is launching a slate of updates for both advertisers and viewers that marketers need to know. There’s a lot happening at YouTube. Starting Q4Read more “The Latest Updates From YouTube: Brand Fans & Mastheads”
Tag Archives: video advertising
Here’s the latest video advertising capability updates from YouTube, Facebook, and Amazon
As more and more viewers turn to video platforms, these platforms are racing to deliver the best viewing and advertiser experiences — and rolling out new targeting strategies, ad products, and features to beat the competition. Our analysts are always on top of changes across the dominant video platforms — here’s the latest updates thatRead more “Here’s the latest video advertising capability updates from YouTube, Facebook, and Amazon”
How Pixability Uses Retargeting Strategies To Engage Our Clients’ Audiences
Have you ever seen an ad that feels very relevant to you? Maybe too relevant? That may be remarketing at work. By implementing a pixel on a site, marketers can analyze the different channels and paths that users are taking to the site. Then, they’re able to segment this audience based on which pages theyRead more “How Pixability Uses Retargeting Strategies To Engage Our Clients’ Audiences”
Announcing PixabilityONE: The industry’s first solution that unites video wherever it’s watched
Today is an exciting day for all of us at Pixability as we announce the immediate availability of PixabilityONE. We built PixabilityONE to solve the biggest challenges in the market around running video advertising campaigns on the top platforms of YouTube, Facebook, Instagram, Amazon, and other Connected TV platforms. These platforms will represent over 75%Read more “Announcing PixabilityONE: The industry’s first solution that unites video wherever it’s watched”
What QSR Videos Do Audiences Crave On YouTube?
Fast food fanatics are flocking to YouTube and other digital video platforms to watch and share videos around their favorite quick-service restaurant brands. But what kind of QSR videos are these audiences looking to engage with? In Pixability’s latest study on the QSR space, we sought to understand how audiences are engaging with QSR contentRead more “What QSR Videos Do Audiences Crave On YouTube?”
Unwrap The QSR Video Space With Pixability’s Latest Insights Report
Viewers are flocking to digital video channels for all things food and beverage, looking to view and share content around mouth watering recipes, food challenges, and more. Quick-service restaurant content is fast becoming a standout in the food and beverage space — opening up opportunities for brands to connect with consumers around their favorite foodsRead more “Unwrap The QSR Video Space With Pixability’s Latest Insights Report”
Four More Years: Pixability Included in BBJ’s Fast 50 List for the Fourth Year In A Row
For the fourth year in a row, the Boston Business Journal included Pixability in its list of the fastest-growing private companies in Massachusetts. The Fast 50 list showcases the innovative companies that are driving Boston’s reputation as a tech hub, and it’s an honor to be included again this year. We’re among the select fewRead more “Four More Years: Pixability Included in BBJ’s Fast 50 List for the Fourth Year In A Row”
Understanding CTV: YouTube TV vs. YouTube for TV Screens
There’s no way around it — it’s open season on cable boxes. More and more consumers are cutting the cord, leading to record drops in linear TV viewership. However, advertisers shouldn’t despair, as these consumers are still looking to watch video content, just on their terms: on mobile, and increasingly on living room screens. However,Read more “Understanding CTV: YouTube TV vs. YouTube for TV Screens”
3 Questions Brand Marketers Are Asking About Video Advertising
We’ve all been to huge trade shows with wall-to-wall booths with marketers and salespeople waiting to pounce whenever anyone so much as looks in their general direction. I myself have been that person manning the booth, trying to flag down potential customers. I have also been the attendee who just wants to grab a tchotchkeRead more “3 Questions Brand Marketers Are Asking About Video Advertising”
Upping the Ante for Targeting in 2019: Pixability’s Latest Patent
At Pixability, we’re driven to supplying advertisers with the most advanced video advertising platform on the planet — and our latest patent award reflects that commitment. To help advertisers understand, isolate, and engage audiences based on what’s driving impact, Pixability has developed machine learning technology that precisely identifies distribution opportunities for advertiser campaigns. This mostRead more “Upping the Ante for Targeting in 2019: Pixability’s Latest Patent”
