We’re witnessing a massive transformation in the way consumers watch video content. The proliferation of digital streaming platforms has completely upended the traditional linear TV model, transforming consumer viewing habits and how consumers watch their favorite content. To understand this shift in how consumers are thinking about and watching digital video content, especially YouTube andRead more “Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV”
Tag Archives: video advertising
Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers
Digital streaming platforms have completely transformed how people consume content. Now, people don’t have to wait for prime time to watch their favorite video content, and their favorite video content isn’t necessarily a highly-produced network television show. It could be an influencer’s latest update, a sketch comedy skit, or even clips from that highly-produced networkRead more “Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers”
Celebrating Black History Month & Supporting Black Creators on YouTube
Amazing communities continue to flourish on YouTube, including many Black creators that are making content around art, activism, gaming, parenting, photography, and more. And brands and agencies that want to make a positive impact on the world while reaching and engaging their target audiences should support the Black community on the platform. However, we sometimesRead more “Celebrating Black History Month & Supporting Black Creators on YouTube”
3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect
More and more consumers are cutting the cable cord, but they’re still looking to watch video content at home — and as a result, Connected TV viewership is soaring. As advertisers follow audiences to Connected TV platforms, however, they’re realizing that driving an effective and unified strategy across different platforms can present a challenge. Recently,Read more “3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect”
Here’s How Audiences Are Tuning In For Sports Content On YouTube
Clocking in at more than 1T views, the sports category is one of the largest on YouTube. That means sports on the platform is attracting nearly a Super Bowl-sized audience every single day, with more than 70M views daily. And with the Winter Olympics and Super Bowl right around the corner, sports content on YouTubeRead more “Here’s How Audiences Are Tuning In For Sports Content On YouTube”
4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit
VideoNuze recently hosted the industry’s first-ever conference that focused on the overlap of Connected TV, brand suitability strategies, and how diversity, equity, and inclusion initiatives have become a critical component of advertiser strategies. The conference was a huge success, with 32 executives from UM, GroupM, Publicis Groupe, and other global media agencies sharing their hands-onRead more “4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit”
Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021
Pixability was recently named the Best Buy-Side Programmatic platform at the 2021 Digiday Technology Awards. The award was given specifically for driving a measurable impact on Connected TV platforms for our client, Saucony. Connected TV platforms are attracting audiences and ad dollars, but the space is complex and evolving — creating challenges for marketers thatRead more “Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021”
How To Drive Maximum Results On YouTube This Holiday Season
The 2021 holiday season is already in high gear, with many retailers launching Black Friday and Cyber Monday promotions in advance of their usual schedule. It’s a challenging time for marketers made even more difficult as the world finds itself still reeling from the enduring impacts of COVID-19. From changes in consumer behavior, to increasedRead more “How To Drive Maximum Results On YouTube This Holiday Season”
What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube
Recently, we surveyed media agency executives on what they thought were the most important considerations in YouTube advertising, and brand safety and ad performance stood out as the two most important areas to focus on when working with third parties. Brand suitability, on the other hand, while still important, wasn’t seen as quite as importantRead more “What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube”
Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube
Happy National Latinx Heritage Month! At Pixability, one way we’re observing this month is by advocating for more inclusive advertising strategies. Part of our mission in developing video ad technology is to help advertisers support those that align with their own values. There are so many great creators and artists on YouTube that we believeRead more “Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube”
