Happy National Latinx Heritage Month! At Pixability, one way we’re observing this month is by advocating for more inclusive advertising strategies. Part of our mission in developing video ad technology is to help advertisers support those that align with their own values. There are so many great creators and artists on YouTube that we believeRead more “Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube”
Tag Archives: video advertising
5 Tips To Elevate Your YouTube Strategy This Holiday Season
As the marketing world finalizes holiday planning for 2021, we wanted to share some best practices to help bring your YouTube campaigns to the next level. Whether you’re executing campaigns yourself, or working with a third party partner, it’s important to understand how you can avoid common mistakes and pitfalls when running YouTube campaigns. HereRead more “5 Tips To Elevate Your YouTube Strategy This Holiday Season”
User-Generated Context and Ad-Funded Connected TV
The Pixability Ad Legends video series is back for episode 2, and this was another fun one for me. The series is all about chatting with some of the best and brightest in the advertising industry, and in this episode I had the great pleasure of sitting down with former Chief Digital Officer of GroupM,Read more “User-Generated Context and Ad-Funded Connected TV”
The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021
As we head out of 2020, into what has already become a challenging 2021, I wanted to provide a few macro market trends that I predict will have an effect on the digital video ecosystem and how we all try to reach audiences. I originally wrote this post over the holiday break, and I wouldRead more “The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021”
All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt
We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry. To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV. Jeremy sharedRead more “All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt”
Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV
Last week I had the pleasure of joining TV data expert Moe Chughtai of MIQ, and industry legend Rob Norman on an AdWeek webinar discussing the challenge of driving outcomes on YouTube and CTV. We unpacked some of the following issues: The impact of recent drastic changes in video consumption How to effectively build newRead more “Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV”
How We’re Supporting Black Creators And Artists On YouTube
Following some of the events of this summer, our CEO David George shared a blog post detailing some of the initiatives that we as a company are committing to as a way to support the movement around racial equity. One of those initiatives was to use our expertise and influence on YouTube to support BlackRead more “How We’re Supporting Black Creators And Artists On YouTube”
What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel
In these difficult times, people across the globe are struggling to adjust to the new normal — and many marketers are wondering how they can help and inform consumers. While some hard-hit brands are taking time to reevaluate their media strategy, organic viewership is trending upwards as consumers stay home. Overwhelmingly, consumers are looking toRead more “What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel”
Introducing BrandTrack
YouTube is where the audiences are. But for so many marketers, the vast platform can be a little intimidating. It’s easy to see how an individual video, or an individual campaign, is performing — and while that’s great, it can be tricky to understand the 10,000 mile view of a YouTube strategy. That challenge hasRead more “Introducing BrandTrack”
Amazon Fire TV Advertising + YouTube: A Match Made In Heaven For Independent Agencies
Connected TV viewing is through the roof YouTube and Amazon Fire TV ad strategies complement each other perfectly Independent agencies can gain first-mover advantage by bringing their YouTube strategies to Amazon, and leverage the deep retail insights and strong viewership on Fire TV screens As someone who recently led growth for an independent agency, andRead more “Amazon Fire TV Advertising + YouTube: A Match Made In Heaven For Independent Agencies”
