There’s no way around it — it’s open season on cable boxes. More and more consumers are cutting the cord, leading to record drops in linear TV viewership. However, advertisers shouldn’t despair, as these consumers are still looking to watch video content, just on their terms: on mobile, and increasingly on living room screens. However,Read more “Understanding CTV: YouTube TV vs. YouTube for TV Screens”
Tag Archives: YouTube
Video Platform Update: Maximize Lift, Mobile Ad Creation Tool
Video platforms are always on the cutting edge of innovation, investing in new targeting strategies and tools to help marketers reach their audiences. Here at Pixability, we’ve got our ear to the ground to keep our customers in the know — and we’ve been the experts in video for 11 years today. Here’s the latestRead more “Video Platform Update: Maximize Lift, Mobile Ad Creation Tool”
3 Questions Brand Marketers Are Asking About Video Advertising
We’ve all been to huge trade shows with wall-to-wall booths with marketers and salespeople waiting to pounce whenever anyone so much as looks in their general direction. I myself have been that person manning the booth, trying to flag down potential customers. I have also been the attendee who just wants to grab a tchotchkeRead more “3 Questions Brand Marketers Are Asking About Video Advertising”
Upping the Ante for Targeting in 2019: Pixability’s Latest Patent
At Pixability, we’re driven to supplying advertisers with the most advanced video advertising platform on the planet — and our latest patent award reflects that commitment. To help advertisers understand, isolate, and engage audiences based on what’s driving impact, Pixability has developed machine learning technology that precisely identifies distribution opportunities for advertiser campaigns. This mostRead more “Upping the Ante for Targeting in 2019: Pixability’s Latest Patent”
Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program
The vast scale and complexity of the digital video ecosystem can pose a real challenge to marketers. From isolating the right audience, to measuring the deep impact of their video ad spend, marketers are often tasked with connecting many disparate solutions to meet their business objectives. Different campaigns or clients often require distinct solutions, makingRead more “Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program”
How Marketers Can Take Back Control of their Video Destiny
This column originally appeared at MarTech Advisor on November 2, 2018. We’ve come a long way from when I first started in digital media. During my time at Yahoo!, advertisers were still resistant to shifting to digital in fear of losing traditional TV budgets. Now, advances in programmatic buying, artificial intelligence, and measurement have drivenRead more “How Marketers Can Take Back Control of their Video Destiny”
3 Strategies For Engaging Audiences Around The Holidays
Consumers are getting ready for the holiday season by turning to YouTube for decoration tips, holiday recipes, and gift-giving inspiration. By digging into these trends across the YouTube holiday space, marketers can uncover insights on their audience’s viewing behavior, and better develop video and marketing strategies to make an impact on consumers this season. HereRead more “3 Strategies For Engaging Audiences Around The Holidays”
Here’s How Viewers Are Turning To Halloween Content
As the leaves change their color, and the nights grow longer, it’s clear that Halloween season is upon us. And consumers are getting ready for the big night by turning to the world’s second largest search engine: YouTube. The video streaming domain has become the place for consumers to research creepy costumes, macabre makeup, andRead more “Here’s How Viewers Are Turning To Halloween Content”
Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies
As more and more consumers cut the cable cord — or never subscribe to cable in the first place — they’re turning instead to digital destinations like YouTube and Facebook to view video content. Marketers are waking up to this fact — when Pixability surveyed marketers across the industry, we found that digital video isRead more “Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies”
How Marketers Are Approaching Digital Video: Video for Direct Response
To find success in video, marketers must stay ahead of the rapid pace of innovation in the industry — and recently, major digital destinations like YouTube and Facebook have invested in sophisticated new ad products and tools to help direct response marketers engage their audiences through video. Pixability commissioned a survey to take the pulseRead more “How Marketers Are Approaching Digital Video: Video for Direct Response”
